K, Pop Content Marketing Specialist

Marketing

Content Marketing

We are looking for an experienced Content Marketing Specialist who is deeply aware of global social/digital trends, social media savvy, loves music and pop culture

Location

Singapore

Job type

Permanent

This is a newly created team focused on breaking through K-Pop and K-culture driving communities, under the leadership of our K-Pop Music Marketing Lead. This would be a pivotal role, laying the ground-work for K-Pop music marketing operation and elevating Spotify’s role in a key global subculture.

What You'll Do
- Develop ideas, oversee content plans and calendars. Possess great understanding of global content and social media marketing nuances.
- Create bespoke content and drive content strategy across key projects through competitive research, benchmarking, messaging and audience identification.
- Understanding Titkok trends, lead & drive regional Tiktok campaigns with markets, analyzing results.
- Lead & drive global influencer programs & campaigns with markets.
- Understand cultural nuances in SEA and which content /messaging/channels resonate bestOrganised, detailed oriented, ability to manage and coordinate timelines and project deliveries, end to end.
- Design and video production skills are a plus.

Who You Are
- Bachelor’s Degree holder in a Marketing fieldYou bring a minimum of 3+ years of experience in the digital media environment in a similar B2B marketing role
- You are creative with proven experience in delivering one-of-a-kind and celebrated work
- You know how to work autonomously, as part of a small agile team and cross-functionally with different departments, both locally and internationally
- Proactive self-starter, willing to jump in and implement as well as to develop sound strategies
- Deep understanding of the K-Pop/K-Culture landscape, fluency in Korean language is preferred but not a must
- Ability to mix creativity with critical thinking and demonstrate strong organisational and prioritisation skills

Where You'll Be
- Our offices are currently closed due to COVID-19.
- Post COVID, while we will ask you to pop into the office from time to time, we are giving you the flexibility to work from home should you choose to do so.
- You will work out of our Singapore office.

Our global benefits

Extensive learning opportunities, through our dedicated team, GreenHouse.

Flexible share incentives letting you choose how you share in our success.

Global parental leave, six months off - fully paid - for all new parents.

All The Feels, our employee assistance program and self-care hub.

Flexible public holidays, swap days off according to your values and beliefs.

Spotify On Tour, join your colleagues on trips to industry festivals and events.

Learn about life at Spotify

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

Global COVID and Vaccination Disclosure

Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.