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K, Pop Brand/music Marketing Lead

2 weeks ago

Singapore Spotify Full time

Marketing

Content Marketing

We are in search for a highly creative, analytical and results-oriented K-pop Brand/Music Marketing Lead to help build and launch new marketing initiatives, working cross-functionally across Spotify teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps. Most importantly, you have fun at work and a desire to make a positive impact for music fans and audio listeners.

Location

Singapore

Job type

Permanent

This position requires experience and passion for marketing and the music industry, with a firm pulse on content and its cultural impact. This role will develop marketing strategies and go-to-market plans for genres including (but not limited to) K-Pop, all in support of driving relevance and brand love with consumers. You will craft strategy, campaign and media planning across several local markets and execution of coordinated campaigns.

The Marketing Lead can lead multiple projects simultaneously while handling challenging deadlines. You will have product marketing, program management and stakeholder leadership skills, with the ability to work independently under time constraints to deliver results. You will be reporting into the Director, Marketing based in Singapore.

What You'll Do
- Ideate, handle, and implement marketing strategy across music, podcasts and creators / artists to drive acquisition, engagement and advocacy of Spotify K-pop franchises globally
- Lead sophisticated, cross-functional product marketing go-to-market initiatives
- Partner closely with product teams to influence product roadmap and features that drive adoption and engagement
- Conduct qualitative and quantitative market research studies to advise product messaging and positioning, sharing insights and next steps with leadership
- Identify and pursue cross-category opportunities, partnering with teams across Brand, Product, Consumer Marketing, User Growth and Premium
- Support Marketing team across all brand initiatives and play a pivotal role in ensuring that all activities are relevant to the audience and deliver against brand attributes
- Use new or emerging trends to identify new customer audiences to drive adoption of Spotify K-Pop via new content experiences, including Live shows, podcasts, activations and more
- Represent as the K-Pop Marketing lead, reporting trends to leadership and cross-functional teams

Who You Are
- You bring at least 8-10+ years' experience in Consumer Marketing, Brand Marketing, or Marketing Strategy
- You have excellent project management skills with strong attention to detail and you want to be at the forefront of building a new market category
- You thrive in a fast-paced, dynamic and high energy environment and become comfortable with occasional ambiguity and a standout colleague willing to pitch in whenever needed
- You are highly organized and detailed
- You are creative, innovative and constantly conceptualizing how to uniquely bring K-pop marketing campaigns to life
- You possess excellent communication and writing skills
- You are a bold, diligent and a fast learner who is eager to grow and make valuable contributions to Spotify
- You can work under pressure with imminent deadlines and can prioritize tasks in real-time
- You are proficient at using Google Suite (Docs, Slides, Sheets)
- You are willing to relocate to Singapore

Our global benefits

Extensive learning opportunities, through our dedicated team, GreenHouse.

Flexible share incentives letting you choose how you share in our success.

Global parental leave, six months off - fully paid - for all new parents.

All The Feels, our employee assistance program and self-care hub.

Flexible public holidays, swap days off according to your values and beliefs.

Spotify On Tour, join your colleagues on trips to industry festivals and events.

Learn about life at Spotify

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

Global COVID and Vaccination Disclosure

Spotify is committed to safety and well-being of our employees, vendors and client