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Media Lead, Apac

3 weeks ago

Singapore AirBnB Full time

Airbnb is a mission-driven company dedicated to helping create a world where anyone can belong anywhere. It takes a unified team committed to our core values to achieve this goal. Airbnb's various functions embody the company's innovative spirit and our fast-moving team is committed to leading as a 21st century company.

Airbnb’s marketing organization are storytellers, creators and relentless community champions, responsible for sharing the Airbnb love around the world by creating magical, memorable, shareable experiences that inspire and grow our community.

As the Media Lead for APAC, you will be able to see across all altitudes. You will be fundamental in visualising the impact that our holistic activity has on audiences. You will create "Connections" strategies and principles by which we operate, advise on the finer details of our plans and ultimately drive effectiveness and efficiency.

To do this will require close collaboration with teams across Airbnb as well with external agencies and media partners. Success in this role means crafting innovative strategies and delivering a cohesive consumer journey experience which will translate into brand and business impact.

**Responsibilities**
- Drive strategic excellence across Airbnb campaigns run in APAC (Australia, Korea, China and other APAC markets when applicable), from development of communication strategy through campaign execution and reporting. Areas of focus include integrated comms planning, media mix development, media planning, performance measurement, budget management, online tracking, buy evaluation, optimization and post-campaign reports.
- Collaborate with regional media leads to manage the media agency locally.
- Operationalize media and digital processes and templates, within the context of evolving team structure and global measurement framework.
- Work with media colleagues in North America, EMEA, and LATAM, and with cross-functional teams based in HQ to ensure cohesive regional media strategies focused around global creative platforms and go-to-market approaches. Emphasis on optimizing for media efficiency, creative execution, local relevance and campaign objectives.
- Foster an environment for cross-departmental collaboration by working effectively with Creative + Content, Finance, Performance Marketing, Local Operations and Communications.
- Develop a media measurement framework in collaboration with key stakeholders including Marketing and Data Science.
- Drive in-region communication to ensure campaign execution and performance information is passed to the right stakeholders in a timely manner.
- Stay abreast of new media trends and emerging channels in APAC and globally. Identify and prioritize innovation opportunities and bring fresh, creative thinking to ensure Airbnb is leveraging media in the most surprising and provocative ways. Facilitate best practice sharing across markets.

**Qualifications**
- Passion for all things Airbnb. Experience hosting on the site is a huge plus.
- 10+ years' experience at a media agency or digital agency, or as a media/digital specialist within a marketing team —preferably in the consumer internet space in travel, design, technology, or lifestyle brands.
- Good knowledge of all media channels, on and offline. Proven track record in integrated campaign planning including digital media planning.
- Deep understanding of market trends and fluency with brand measurement metrics and analytics.
- Experience in managing advertising media programs across multiple countries is desirable.
- Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives.
- Agile and able to adapt quickly when working in a high growth business.
- An integrated marketing mindset and excellent understanding of the interplay offline and online, and between paid and owned channels.
- Experience in using consumer focused, data driven insights to drive strategic media recommendations.
- Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives.
- Ability to work as part of a global team, collaborating with resources, goals, etc. across multiple geographies.
- Fluent in English.

**Belonging & Accommodations