Global Field Marketer

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights

**About This Role**

We are looking for a creative marketer with a demonstrated flair for creating engaging and effective content across a variety of digital and offline channels based out of Singapore. This person is dedicated to content creation and optimization, and will play a critical role in developing and maintaining the Cialfo brand voice.

You will work closely with others within the Marketing function as well as with other teams to create brand awareness, generate demand, accelerate engagement, and increase enablement.
- What You Will Execute On A Day To Day Basis:_
- Interpreting copywriting briefs and concepts.
- Work in partnership with other functions to develop content that drives integrated, thematic campaigns executed across all marketing channels and impacts every stage of the user's journey.
- Adhere to consistent standards of content across brands to ensure that content is optimized for the target audience across different platforms.
- Provide and evaluate feedback on content.
- Be a brand guardian and ensure a consistent tone of voice.
- Provide a professional standard of proofreading, copywriting, and copyediting ability.
- Repurpose and refresh existing content into different formats for various audience needs, channels and platforms.
- Use data, search trends, and keyword research to inform your content.
- Analyze market and competitor data to find new ideas for content creation.
- Write a copy that invokes action from the audience.
- What You Will Lead, Strategize & Develop On A Regular Basis:_
- Key driver in content strategy - using content to drive company OKRs.
- Lead content development, curation and management of resources for our clients and users.
- Attend meetings to understand business priorities and craft meaningful and purposeful content proposals/ briefs.

**About You**
- Qualification:

- A Bachelor's in Marketing, Communications, English, or similar.
- A portfolio of work that should ideally include examples of integrated campaigns, where you have demonstrated the ability to think and plan across channels from a creative perspective across both long-form and short-form content.
- Experience:

- 3+ years of marketing experience. Experience in both strategic and tactical aspects of marketing especially in content marketing, campaign development and digital outreach.
- Experience working across levels, both senior executives and technical professionals.
- Proven ability to plan, develop, manage, organize, and execute end-to-end campaigns.
- Strong people and project management skills to manage different stakeholders and keep a range of projects on track.
- Skills:

- Excellent written and verbal English skills.
- Strong writing skills and a keen eye to ensure that the content is free from errors and complies with editorial style and guidelines.
- Strong communication and influencing skills.
- Working knowledge of SEO.
- Basic design skills and knowledge of using design tools such as Canva, Adobe Creative Suite.
- Good to have:

- You have content writing experience in a SaaS company and/or the education industry.
- Understanding international student mobility/recruitment within higher education is a plus.

**The Benefits Of Being A Cialfolk**

The exact benefits vary depending on your location. That said, all full-time Cialfo employees receive the following benefits:

- Paid Annual and Medical leaves
- Flexible working environment
- Medical Health Insurance
- and more

Visit our **culture manifesto deck** to learn more about the unique Cialfo culture and the opportunity to be one of us. _This_ is an opportunity to be a part of a fun, flexible, and fast-moving organization which is scaling its global footprint.

**The Benefits Of Being a Cialfolk**

Exact benefits vary depending on your location. That said, all full-time Cialfo employees receive the following benefits:

- Paid Annual and Medical leaves
- Flexible working environment
- Comprehensive Health Insurance
- Flexible Credit Benefits
- and more...
- Health insurance