Lifecycle Marketing Lead

1 week ago

Singapore Momos Full time

**Overview**

Momos is an early stage, fast-growing company backed by global investors, based in Singapore and US with rapidly expanding operations into APAC and beyond. We aspire to add to our team of passionate foodies looking to build for the F&B industry and beyond. We empower brands to harness all of their data across their locations, and empower them to maximize their business and grow by offering the best experiences to customers, both existing and new.

At Momos, we put our customers at the forefront of everything we do. The consistent feedback and input from our partners have been ingrained in our culture and design of the product from day 1 and is something that we will hold constant as we continue to scale Momos globally. If you love food, or have an extreme obsession with customer engagement, and are looking to work at a Company that is mission-driven and aims to solve for helping brands engage their customers better, we'd love to work with you

As a Lifecycle Marketing Lead, you will be responsible for turning leads into dollars, work closely with various cross-functional teams, such as product, sales, customer success, and engineering, to understand the needs at each stage of the sales funnel, and drive processes and content to increase conversion.. You will also leverage data and analytics to measure the performance and impact of your campaigns and processes, and continuously identify opportunities for improvement.

**Responsibilities**:

- Manage the marketing operations and processes, such as segmentation, targeting, automation, testing, reporting, etc.
- Support sales enablement and education by creating and delivering relevant content and materials for prospects and customers
- Work with sales to drive the lead generation and nurturing program, including developing lead scoring models, qualifying leads, and handing them over to sales
- Monitor and analyze key metrics and KPIs for lifecycle marketing campaigns, such as open rate, click-through rate, conversion rate, retention rate, churn rate, etc.
- Identify best practices and industry trends for lifecycle marketing and implement them accordingly
- Collaborate with other marketing team members and stakeholders to ensure alignment and consistency of messaging and branding across all touchpoints

**Requirements**:

- Bachelor’s degree in marketing, business, communications, or a related field
- 2-5 years of experience in lifecycle marketing or a similar role
- Knowledge of lead generation and nurturing best practices, such as lead scoring models, lead qualification criteria, lead handoff processes, etc.
- Knowledge of customer journey mapping, segmentation, personalization, and retention strategies
- Excellent written and verbal communication skills
- Strong project management and organizational skills
- Creative and analytical mindset with a focus on growth and optimization

**Benefits**
- Private Health Insurance
- Paid Time Off

**Cultural Values**
- Mission-driven and fast-paced, entrepreneurial environment.
- A collaborative and flat company culture.
- Comprehensive private health insurance.
- Discretionary trips to our offices across the globe, with global travel medical insurance (when it’s safe to travel).
- Cross-cultural team bonding/networking.
- Love Food? Join our Team

**About Us**

Momos is the growth platform for F&B, founded in 2020, by food tech experts from Grab, Uber, Microsoft and Intuit. With our cloud-based marketing and analytics tools, restaurants are able to harness their data across all their online channels and can focus on maximizing their growth. Momos works with organizations of all sizes, from your local coffee shop to the largest restaurant groups in the region, helping them manage and grow their entire business.

**Equal Opportunity**

Momos is an equal opportunity workplace where we embrace diversity and different cultures. We started as an international Company, and know that building an organization with different experiences, thoughts and opinions allows our team to grow and excel.

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