Head of Admissions

7 days ago

Singapore Brighton College (Singapore) Full time

The Head of Admissions manages the admissions team to deliver the best experience and provides high quality of service to potential parents to attract Brighton College students/families to meet (and exceed) set pupil recruitment targets.

This role also works ensure consistency and standard of practice regarding admissions process & procedures and promotes School in the wider community including the feeding Schools, partner Schools and corporate connections.

**Responsibilities**

**_ Admissions Management:_**
- Develop admission strategies by contributing information, analysis and recommendations to strategic thinking and direction.
- Establish functional objectives in-line with the organisation’s objectives.
- Establish operational strategies by evaluating trends, establishing critical measurements, productivity, quality, and customer service strategies.
- Develop financial strategies to align resources to plans, by estimating, forecasting, and anticipating requirements, trends, and variances.
- Set short, medium, and long-term targets relating to lead generation and rate of conversions.
- Achieve and exceed (where possible) admissions targets for enrolment.
- Maintain effective, accurate, and complete data management systems that track and record enrolment.
- Develop admissions processes so that they are best-in-class including in relation to customer service.
- Work with and provide feedback to the school in relation to ways the school can support the admissions process.
- Work closely across internal departments to ensure that accurate information and acquisition and retention opportunities are identified.
- Work in collaboration with the Head of Marketing to build a strong and high-quality pipeline for enquires.
- Manage the implementation of the annual parent satisfaction survey (Voice of the Parent - Joiner / Non-joiner survey), and using data, identify opportunities and actions for improvements.

**_ Business and Partnership Development:_**
- Partner with external agencies (such as education agencies) on student recruitment, including training and management of these agencies.
- Forge and maintain effective stakeholder relationships with the media, HR, relocation organisations and feeder schools, Marketing and Communications teams, ensuring they have up-to-date information and understanding of the school’s unique selling points.
- Work closely and positively with marketing team on campaigns in creating best possible family experience.

**_
Leadership and Team Management:_**
- Develop a culture and environment that attracts, retains, and motivates high quality staff.
- Recruit, inspire, lead, mentor and develop the admissions team.

**Position Requirements**:

- Skills, knowledge and experience in the design and execution of admissions activities.
- Abilities to network and develop relationships with key stakeholders i.e. relocation and government agencies etc.
- Experience in analysing data, market dynamics and designing creative and pragmatic solutions.
- Experience developing and managing budgets; hiring, training, developing team from different cultures.
- Outstanding influencing skills and ability to operate in a matrix organisation.
- Must have outstanding communication skills in English, both spoken and written.
- Highly motivated with an eye for detail and quality of work; pro-active attitude and passion for achieving results.
- Working experience with a comprehensive CRM system is a ‘must’.

Key measures of success include generation of new enquiries, new parent visits and registrations, enrolment conversion rates, building strong working relations with key stakeholders (school management, parental body).

**Qualifications**:

- Degree level qualification with demonstrated success in a multi-national environment in Singapore / UK.

8-10 years of experience in a consumer sales or sales of high value-added services, ideally gained at a blue-chip organisation.

**Contacts**:
Collaborate closely with:

- School Leadership team
- Asia schools and regional admissions team (and where practical, the extended regional team)
- Managing Director - Operations, Head of School
- Brighton College International

Parents, service providers, consultants, and external marketing & admissions parties.

**Safeguarding**

 The job holder’s responsibility for promoting and safeguarding the welfare of children and young persons for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School’s Designated Safeguarding Lead or to the Head of School or indeed to the Regional CEO or Safeguarding Manager - Asia so that a referral can be made

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