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Senior CRM Specialist

3 weeks ago

Singapore Crypto.com Full time

**Responsibilities**
- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, win-back)
- Utilize data analytics to anticipate customer behaviors (e.g.: likelihood of churn), and proactively implement retention strategies, and leverage insights for targeted upsell and cross-sell strategies within an optimization framework
- Conduct comprehensive experiment throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
- Coordinate analysis of industry trends to meet business objectives

**Requirements**:

- Minimum 2 years of experience in growth, marketing, CRM or BA roles
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Sensitive to numbers, logical thinking, and analytical skills
- Proven track record of using data and analytics tools to increase performance and enhance customer experience
- Excellent command of English; Mandarin proficiency is a bonus
- Excellent project management and communication skills
- Experience in SQL or HTML is an advantage
- Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus
- Demonstrates a strong sense of ownership, responsibility, and commitment
- Self-directed learner with a motivated attitude
- Quick to adapt to ever-changing and volatile market conditions
- Interest in and familiarity with financial news preferred

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**_
Are you ready to kickstart your future with us?_**

**Benefits**

Competitive salary

Attractive annual leave entitlement including: birthday, work anniversary

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Personal data provided by applicants will be used for recruitment purposes only.