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Oesp Integration

3 weeks ago


Singapore LEGO Full time

#LI-JL3

**Wouldn’t you love to lead our regional campaigns and further develop our new marketing planning formula in LEGO Retail APAC?**

**Stop searching, we have the right opportunity for you You are going to be a game changer for one of the most loved brands worldwide This is a 12-month Contract role.**

**Core Responsibilities**

**Marketing Integration**
- Act as a role model to drive the OESP (Owned, Earned, Shared, Paid) planning mentality shift
- Ensure alignment among Global, Regional and Local Integration teams
- Collaborate with our business units in APAC on paid social and digital activities

**Campaign development and implementation**
- Work cross-functionally with other LEGO Retail and APAC partners to secure brand and sales impact of LEGO Retail campaigns in the region
- Handle campaign budget
- Ongoing daily support for LEGO Retail Regional Marketing Team APAC, including asset sharing, data analysis and reporting, etc.

**Team Collaboration**
- Establish and maintain collaboration with multiple partners including internal marketing sub-teams, commercial teams, operations teams, regional market groups, local business units, and external agencies

**Play your part in our team succeeding**

LEGO Retail Marketing Team which is accountable for all retail marketing levers that drives the consumer active base and commercial growth for LEGO Retail Channels as well as for the LEGO Group.

This role will support the team on APAC regional level, and reports to Head of LEGO Retail Regional Marketing (APAC).

APAC region covers Australia, New Zealand, Japan, Korea, Hong Kong, Taiwan, and South East Asia markets.

**Do you have what it takes?**
- Experience in regional digital marketing experience from global background
- Experience with coordination of a diverse panel of collaborators, leading cross market and cross functional projects
- Teammate that enjoys working in an environment of high level of uncertainty, change and ambiguity
- Strong strategic, digital and comprehensive end to end thinking - ability of translating global strategy into regional/local priorities for marketing with a commercial mentality
- Worked on projects end-to-end (from idea creation and development to launch)
- Thrive for results - championing efficiency and data centricity, bravery to test hypothesis, live a constantly learning approach
- Interest in learning and curiosity

**What’s in it for you?**:
**Here are some of what to expect**:

- ** Family Care Leave** - We offer enhanced paid leave options for those important times.
- ** Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- ** Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- ** Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- ** Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- ** Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Just imagine building your dream career.**

**Then make it real.**

**Join the LEGO**®** team today.**Location**
- Singapore Hub, Singapore**Job ID**
- 0000005900**Category**
- Sales, Marketing & Product Management