Senior Manager, Kids Go-to-market
6 days ago
Are you ready to encourage more kids to engage with LEGO® play? Join us as a Senior Manager in the Kids GO-to-Market team
This is a 13-month contract role covering parental leave. No relocation assistance is offered for this position.
**Core Responsibilities**
- Craft tailored OESP marketing activation plans for specific products and franchises appealing to children aged 6 to 12.
- Deeply understand and implement strategies across various marketing channels that resonate with kids and align with LEGO® brand values.
- Analyze market trends and cultural variations to ensure the relevance and effectiveness of campaigns in diverse global markets.
- Collaborate closely with Audience Leads and cross-functional teams to integrate marketing initiatives uniformly across the organization.
- Champion the implementation of innovative marketing solutions that honor local cultural sensibilities while maintaining global brand standards.
- Provide thought leadership on emerging marketing techniques and channels relevant to the kids' segment.
- Work under the direction of the Kids Go to Market Senior Director to refine strategies and contribute to overarching marketing objectives.
**Play your part in our team succeeding **
You will be joining the Integrated Marketing Activation (IMA) team within the Markets & Channels Central Marketing team. Responsible for the orchestration of detailed, multi-channel marketing activation plans, aligning campaign execution with overarching business objectives and ensuring brand consistency while dynamically addressing market-specific gaps. Balancing Consumer Group, IP Partner and Marketing growth ambitions with resource allocation, IMA briefs fit-for-purpose campaigns finely attuned to audience needs, ensuring a seamless integration across Owned, Earned, Shared and Paid (OESP) channels to maximise efficiency.
The Kids Go To Market Senior Manager within the IMA team is instrumental in deepening the LEGO® brand's presence and relationship with children worldwide. Your expertise in adapting marketing strategies to various cultures and regions plays a critical role in expanding our reach and ensuring the continued growth of our iconic franchises in both established and emerging markets.
**Do you have what it takes?**:
- Bachelor’s degree or equivalent experience in Marketing, International Business, Communications, or related field.
- Proven experience in crafting and driving marketing strategies for a global children's audience.
- In-depth knowledge of marketing channel dynamics, particularly those that engage kids aged 6 to 12.
- Ability to recognize and respond to cultural nuances in marketing, with a history of success in multi-regional growth initiatives.
- High proficiency in integrated marketing and campaign management.
- Excellent communication skills with the talent to work collaboratively in a fast-paced, global environment.
- Strategic approach that able to operate within the scope of global frameworks while addressing local market specifics.
- Proven track record of leading + developing informal teams and managing broad senior partner networks.
- Strong ability to drive strategic direction, meaningful innovation & agile solutions responding to the changing internal/external landscape.
- Through the line marketing experience: marketing professional with proven experience in adapting, developing innovative + integrated marketing campaigns.
- Data-driven thinking and strong commercial understanding.
- Strong track record of turning consumer, shopper and market insights into action.
- Experience working with FMCG or children's brands, with a focus on educational or entertainment products.
- Multilingual capabilities that enhance communication across varied cultures.
**What’s in it for you?
Here is what you can expect:
**Family Care Leave**:
- We offer enhanced paid leave options for those important times.
**Insurances **- All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
**Wellbeing**:
- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
**Colleague Discount **- We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
**Bonus**:
- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
**Workplace**:
- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the
-
Category Manager for Kids Toys
3 days ago
Singapore MINISO SG PTE. LTD. Full timeKey ResponsibilitiesThe successful candidate will have a strong understanding of the toys industry and a proven track record of driving sales growth and profitability. As a Category Manager for Kids Toys, you will be responsible for developing and executing strategies to drive sales growth and profitability in the kids toys category.You will work closely...
-
Market Development Manager Apac
6 days ago
Central Singapore Moonbug Entertainment Full time**We are Moonbug**: Moonbug is a kids’ entertainment company. We create and distribute great children’s entertainment to kids all over the world. Our shows are predominantly for pre-schoolers and are all created to support children’s development - shows parents love that their kids love. We started 4 years ago and have already grown to become the...
-
Kids Meal Designer
6 days ago
Singapore EMPRESS PORRIDGE PTE. LTD. Full time**About Us**: Empress Porridge Pte Ltd is a family-oriented food company dedicated to creating nutritious, delicious, and fun meals for children. We believe that mealtime should be an adventure that sparks creativity, supports balanced eating habits, and brings families together. We are looking for a passionate and innovative Kids Meal Designer to join our...
-
(W) Merchandiser kids Category
2 days ago
Singapore RECRUIT LYNC PTE. LTD. Full time**Role Overview**: - As a Merchandiser specializing in the Kids category, you'll play a crucial role in driving the retail success. Your responsibilities will revolve around curating and managing the Kids product assortment, ensuring that the offerings are appealing, and meet the needs of the young customers. _ **Role Detail**: - Location: Macpherson HQ...
-
Go to Market
1 week ago
Singapore SINOPPEL DEVICE PTE. LTD. Full time**Job Description**: - Driving marketing initiatives to support sales channel in pre-sales and post-sales in acquisition, retention, dealer training and other sales operation matters. - To ensure product and solution launch readiness in terms of process, sales and marketing materials and training related materials meets sales channel requirements prior to...
-
Go to Market Assistant Manager
6 days ago
Singapore GREEN SUMMIT HOLDING PTE. LTD. Full time**Job Descriptions**: - Strategically assist manager to take care of the overall Sales Go-To-Market readiness (external & internal stakeholders) and identify decision making to ensure the department maximise its short, medium and long term profitability via sales and market insight. - Strategically analyse and planning for go-to-market initiatives to...
-
Kids Gym Coach and Team Lead
2 days ago
Singapore LIL NINJA ACADEMY PTE. LTD. Full time**Coach Job description** **Fun Job Alert! Are you athletic? Great with kids? Ready to go to the next level? Lil Ninja Academy is looking for a full time coach to lead fun yet structured kids classes.** **Min 1 year Prior experience in relevant field required** The Job is **Full time Lead Coach and team lead**of the part time coaches....
-
Commissioner (Kids Content)
3 weeks ago
Singapore HYPERSCAL SOLUTIONS PTE. LTD. Full timeRoles & Responsibilities COMPANY DESCRIPTION Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.We are committed to creating an inclusive and diverse...
-
Go-to-Market Strategy Manager
2 days ago
Singapore This is an IT support group Full timeJob OverviewWe are seeking a highly skilled Go-to-Market Strategy Manager to join our team.In this role, you will develop and execute the Company's go-to-market strategy, overseeing the planning and implementation of retail trade programs, new product introductions, and market launches.The successful candidate will have a strong background in marketing,...
-
Kids Gym Coach
13 hours ago
Singapore Lil Ninja Academy Full timeCompany Lil Ninja Academy Designation Kids Gym Coach Date Listed 15 Jan 2025 Job Type Entry Level / Junior Executive, Experienced / Senior Executive - Full/PermPart/TempIntern/TS Job Period Immediate Start, Permanent Profession Education / Training Industry Early Childhood Care and Education Location Name 163 Tanglin Road,...
-
Go-To-Market Program Manager, YouTube
1 week ago
Singapore Google Inc. Full timeExperience completing work as directed, and collaborating with teammates; developing knowledge of relevant concepts and processes. Minimum Qualifications: Bachelor's degree or equivalent practical experience. 2 years of experience in a management consulting, sales operations, business strategy, investment banking, venture capital, or private equity role, or...
-
Engagement Manager
13 hours ago
Singapore NodeFlair Full time**Job Summary**: **Salary** S$5,000 - S$7,000 / Monthly **Job Type** **Seniority** Mid **Years of Experience** At least 3 years **Tech Stacks** PinPoint Strategy Photoshop Analytics Subject: Engagement Manager / Go-to-market Product Manager **_ Encompass events organization, marketing planning and strategy, product go-to-market planning and strategy...
-
Go-to-Market Campaign Manager
7 days ago
Singapore Maribank Full timeAbout The RoleWe're seeking an accomplished Acquisition Marketing expert to lead our go-to-market efforts at MariBank. As a key member of our team, you'll be responsible for developing and executing marketing strategies that drive customer acquisition and retention. Your expertise will help us enhance our brand presence, foster customer loyalty, and drive...
-
Gtm(Go-to
3 days ago
Singapore LEGO Full time**Want to shape how the LEGO Group take their new play innovations to market? This is a great role to ensure our continuity to resonate in the market as the pioneer in play!** Core Responsibilities- Experiments: designing and performing experiences that prove or disprove our hypotheses and also engage and inspire kids, parents and gift givers.-...
-
Go-To-Market Program Manager, YouTube
4 weeks ago
Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full timeRoles & ResponsibilitiesProduct areaAt YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the...
-
Marketing Lead, Greater China
7 days ago
Central Singapore Go City Holdings Ltd Full time**About us** Go City is transforming the way people see and experience the world's greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Soho, London with a team of over 190 the...
-
Go-To-Market Program Manager, YouTube
1 week ago
Singapore This is an IT support group Full timeGoogle will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa. Minimum qualifications: Bachelor's degree or equivalent practical experience. 2 years of experience in a management consulting, sales operations, business strategy, investment banking, venture capital, or private equity...
-
Go-To-Market Program Manager, YouTube
2 days ago
Singapore Google Full timeExperience completing work as directed, and collaborating with teammates; developing knowledge of relevant concepts and processes. Minimum Qualifications: Bachelor's degree or equivalent practical experience. 2 years of experience in a management consulting, sales operations, business strategy, investment banking, venture capital, or private equity role, or...
-
Go-to-market Product Manager
13 hours ago
Singapore NodeFlair Full time**Job Summary**: **Salary** S$6,500 - S$12,000 / Monthly **Job Type** **Seniority** Mid **Years of Experience** At least 5 years **Tech Stacks** PinPoint Strategy Photoshop Analytics We believe in positively impacting the lives of people around us and the environment we live in through the use of technology. Hence, we are committed to providing a...
-
Stem Teacher
4 days ago
Singapore KIDS DISCOVERYWORKS PTE. LTD. Full time**Kids DiscoveryWorks **offers unique STEM (Science, Technology, Engineering and Math) enrichment programs to pre-school and primary-school children (K1-P6). Our innovative curriculum inspires children to build on their natural curiosity through hands-on, fun & engaging project-based learning activities that encourage collaborative problem-solving, discovery...