Market Development Manager Apac

6 days ago

Central Singapore Moonbug Entertainment Full time

**We are Moonbug**:
Moonbug is a kids’ entertainment company. We create and distribute great children’s entertainment to kids all over the world. Our shows are predominantly for pre-schoolers and are all created to support children’s development - shows parents love that their kids love.

We started 4 years ago and have already grown to become the largest kids’ entertainment company on digital platforms in the world. We own some of the most popular digital kids’ IP in the world, including CoComelon, the biggest kids show on both Netflix and YouTube, Blippi, the biggest presenter-led kids show in the world, Little Baby Bum, My Magic Pet Morphle and many more.

We are a global company, with our two main offices based in London and Los Angeles.

**The Role**:
With strong organisational and communication skills they will leverage industry knowledge and trends to advise on developing new business opportunities and execute them. With a curious mindset and out of the box thinking, they will conduct research and interviews to gain a profound understanding of key success factors in market. Based on relevant and strong analysis they will deduct, map and present clear recommendations to Senior Management for further geographical expansion.

The role will then co-lead the actual execution of such expansion projects partnering with Moonbug’s commercial teams and other key stakeholders in the organization such as Creative, Production, Legal, Marketing or Finance.

**Responsibilities**:

- Generate new partnerships and business activities across APAC
- Conduction of market studies and definition of entry strategies through extended research, interviews and relevant analysis
- Present recommendations to Senior Management in partnership with Moonbug’s commercials teams (Ad Sales, L&M, Distribution, other adjacent)
- Build strong relationships to key local stakeholders in largest APAC markets; leverage this network in executing market entry processes
- Collaborate with key internal and external stakeholders including legal, marketing, finance, consumer products, production and creative development
- Keep abreast of key industry trends and market research
- Represent the team in weekly internal calls; actively liaise with other Moonbug departments

Travel to APAC core markets to build on the ground network, identify business opportunities and liaise with potential partners

**Requirements**:

- Bachelor’s Degree or Equivalent
- Commercial mindset with out of the box sense for new opportunities
- Strong understanding of different cultures and openness for new ideas
- Ability to adapt to local requirements and habits
- Analytical and used to interpreting data
- Additional language(s) relevant in APAC a plus: ideally Mandarin
- Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel)
- Keen problem-solving and troubleshooting abilities
- Excellent client relationship & interpersonal skills
- Strong verbal/written communication skills and the ability to prioritize tasks
- Must be detail-oriented and have demonstrated ability to thrive in a fast paced, continually changing environment

**About Moonbug**:
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.

Moonbug’s shows are on more than 100 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.

The company’s YouTube channels are viewed over 9 billion times on average every month globally and has more than 440m subscribers. Its portfolio currently stands at 29 IPs and 100+ brand partners and is available in 32 languages.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

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