Senior Marketing Integration Manager, Oesp

Are you interested in leading and orchestrating innovative multi-channel marketing programs for the LEGO brand?

If you have a bias for action and experience in integrated marketing communications across channels, you can help shape the LEGO Group’s marketing programs.
Core Responsibilities
- Be a APAC Change Champion for the LEGO Group’s Integrated Marketing Communications (IMC) drive, code named OESP (Owned-Earned-Shared-Paid).
- Stay on top of and influence OESP developments across the Marketing Value Chain through continuous engagement of and sparring with global stakeholders and regional counterparts.
- Be APAC’s expert in, and infuse the OESP ecosystem knowledge across APAC, thereby cultivating activation capabilities across the full ecosystem.
- Work cross-functionally with key APAC stakeholders to role model the orchestration and gearing of owned / earned / shared / paid (OESP) activities of the LEGO Group towards sales and brand impact.
- Champion and activate change journey towards prescribed integrated ways-of-working in APAC.
- Own and drive a comprehensive APAC editorial calendar across platforms and touchpoints for key audience segments, ensuring that the LEGO Group in APAC drives impactful and consistent narrative.
- Drive marketing effectiveness agenda through systematic and structured review of OESP channel performance.
- Provide updates to the Leadership and broader marketing community on progress of APAC’s change journey towards OESP.

Play your part in our team succeeding

APAC Regional Marketing & the eCommerce Centre of Excellence (eCOE) is responsible for growing the LEGO Brand and increasing our portfolio penetration across Asia Pacific. Our specific focus include
- 1) Building the LEGO Masterbrand and franchise brands (LEGO City, Ninjago, LEGO friends, LEGO Duplo to name a few) amongst boys, girls, parents and adults in Asia Pacific markets;
2) Recruitment of new kids and adults to play, engage and love LEGO products and the values of the LEGO Brand - creativity, imagination, learning, fun, caring and quality;
3) Partnering our 6 business units of Japan, Korea, Australia/New Zealand, South East Asia, Hong Kong/Taiwan and India to understand consumer and shoppers so that we are able to develop relevant communications and value propositions to engage kids and grow market share with the LEGO Brand and franchises.

APAC Regional Marketing & eCOE consists of Brand Marketing, Digital Marketing, Trade Marketing, eCommerce, Media Management and Marketing Planning & Effectiveness teams.
Do you have what it takes?
- Bachelor’s or Master’s degree in Marketing or in related field, or equivalent working experience is preferred;
- 8+ years of marketing experience, preferably within brand, digital, retail and/or partner marketing;
- Experience working with other brands, either as a brand manager or in an agency capacity;
- Strong stakeholder management and interpersonal skills;
- Experience and passion for building effective multi
- OESP channel marketing campaigns;
- Familiarity with multi-touchpoint narrative development, curation and governance;
- A holistic and continuous improvement mindset;
- Ability to navigate complex organizational set-up;
- Comfortable with ambiguity;
- Comfortable with shaping and evolving own role as projects mature;
- Excellent oral and written communications skills;
- Experience in driving Agile ways of working or in driving change within an environment with test and learn approach;
- Experience in marketing capability development.

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
- Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
- Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

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