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Regional Qualitative Lead

2 weeks ago

Singapore METRIXLAB SINGAPORE PTE. LTD. Full time

**Responsibilities**:

- A Qualitative lead designs and delivers qualitative research studies.

He/she is expected to:

- Actively work with Client Directors to develop the qualitative business in the region, with support of the regional qualitative team.
- Work closely with Client Directors to further build client relationships and maintain/grow accounts. (e.g. collaborate on proposals, strategic account reviews, client meetings and lead presentations/ discussions/ workshops etc.)
- Independently manage standardized as well as customized studies. Manage more complex studies in collaboration with Regional Director.
- Lead all projects in collaboration with regional qualitative team, external consultants, Research Managers & Operations team.
- Build your own team of qualitative researchers & manage team’s workload, provide on-the-job training and career development.
- Keep work fun and lead by example.

**Requirements**:

- Experience in moderating groups and in-depth interviews with both large and small groups and executing research
- Experience in using various technology platforms for both online synchronous and asynchronous Qualitative research
- Capable of steering a project and team through analysing a diverse array of inputs and crafting a cohesive and compelling story
- At least 8-10 years of experience in brand strategy, product innovation or qualitative consumer research
- A degree in relevant field (advanced degree preferred) - Can also include Journalism, Social Psychology, Media & communication, Design etc.