
Senior Executive, Consumer Insights
1 day ago
Company Description
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.
**Job Description**:
**ABOUT THIS JOB**
At NielsenIQ we are committed to helping our clients grow through a comprehensive understanding of consumer behavior, and by leveraging on ongoing innovations in technology. Our work helps our clients set growth strategies, and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.
**RESPONSIBILITIES**
- Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
- Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation).
- Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory.
- Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.
**ABOUT YOU**
The Senior Executive for Qualitative Research, Consumer Insights assists the Consumer Insights at NielsenIQ in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement & client management of the practice area. He/she should be recognized and seen as having a strong interest in Qualitative research. Experience of working with (or previous academic studies within) Ethnography, Semiotics, Design thinking, UI/UX are also valuable to the role.
**QUALIFICATIONS**
- Having around 2-3 years of core work experience within Qualitative Market Research
- A degree in any of the following areas
- sociology, anthropology, psychology, communications, business is desirable
- Strong research discipline and exposure, with ability to synergize both quantitative and qualitative research
- Result-focused; optimistic; loves changes and making a difference
Additional Information
**About NielsenIQ**
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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