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Assistant Marketing Manager
3 weeks ago
**Responsibilities**:
- Manage the branding of Union Energy Group and Group’s sub-brands (Union Power, Union Solar) in Singapore
- Work with General Manager to develop a marketing strategy and budget over the medium term and throughout the year; set goals, coordinate and execute targeted marketing campaigns within the energy market
- Build partnership and collaborate with strategic business partners to develop product positioning and messaging that differentiates company's solutions in the energy market
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms to drive impressions and followers
- Work with external agencies to manage marketing campaigns (branding, SEO & SEM, social media marketing, PR) and evaluate the effectiveness of campaigns and provide alternatives and/or adjust where necessary to achieve the expected return of investment (ROI)
- Conduct analysis on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Manage the company’s website, mobile app, social media channels
**Requirements:
- Degree in Marketing, Diploma, or relevant marketing disciplines
- Preferably 4 years of consumer and digital marketing experience in Retail, FMCG, or Energy sector
- Highly creative with experience in identifying target audiences and developing marketing campaigns
- Good knowledge of website analytics tools and fluent with marketing tools including SEM / Google Analytics / Mailchimp / CRM software
- Strong analytical skills and data-driven thinking
- Strong interpersonal and communication skills