Sr Marketing Manager, Regional Product Marketing

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

**Join Visa: A Network Working for Everyone.**

**Job Description**:
**Team Summary**

The Product and B2B marketing team is a passionate and dedicated team with a high-performance culture to advance and drive experiential marketing to build awareness, and deliver demand through the curation, creation of Product and B2B Marketing Strategies designed to acquire, engage, and retain Visa’s ecosystem and network of partners and clients. Success is driven through the collaboration with cross functional teams across Visa to accelerate product and solution adoption, migration and retention to deliver business growth.

**What a Sr. Marketing Manager does at Visa**:
As the Sr. Marketing Manager, Regional Product Marketing, you will report to the Sr. Director of Asia Pacific’s Product & B2B Marketing and be responsible for leading regional marketing programs for Visa’s Growth Engine - New Payment Flows products and solutions.

In this role, you will be the glue that binds our regional product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering data-driven results. Attention to detail and eye for quality are critical to your success and are imperative in your ability to represent the brand in everything from product development and design to communications.

Key responsibilities:
Be a strategic leader:

- You will lead development of regional marketing strategies, working closely with all global, regional and country teams to engage our clients and deliver against Visa’s business and marketing goals
- Be the expert on our target audiences, and their advocate inside Visa - who they are, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging
- You will help develop marketing that frames value propositions, sets forth positioning and messaging, and activation of experiential strategies relevant to the regional priorities
- You will lead, direct and manage agencies to accomplish strategic marketing projects to support the business and drive concreate outcomes.

Drive New Payment Flows ecosystem awareness and thought leadership:

- Work with Global Product Marketing to help shape industry thought leadership content and promote across B2B ecosystem audiences
- Partner with regional Communications lead to plan and execute thought leadership programs with and through Media Partners

Accelerate bringing more products and solutions to market:

- Work in partnership with product and sales to deploy a B2B awareness and lead generation campaigns targeting Financial Institutions, Merchants, Large Mid-Market Commercial Accounts, SMBs, and Government Institutions
- Launch and support the partner programs, to engage new solution partners with training and content to help sell their solution
- Work to localize, build and deploy sales enablement content to help the New Payment Flows sales team engage target clients
- Build and activate experiential digital marketing strategies and plans to advance an always-on content strategy to build awareness and drive demand

Help accelerate end user adoption and usage through:

- Work closely with country Client Marketing teams to drive client engagement in support of building consumer and small business cardholder awareness and usage
- Engage with strategic partners to drive regional co-marketing efforts

**Why this is important to Visa**

As an evangelist of New Payment Flows Products and Solutions to our customers, the role holder will play an integral role in the product life cycle. The individual will consistently back up strategic insights with market evidence and use that knowledge to drive the development of positioning, proposition and messaging that resonates with buyers and empowers our sales teams to be successful. Importantly, the role holder will collaborate across our Global and Country marketing and communications teams to develop and deliver innovative and experiential programs and content that build awareness and drive demand - to acquire, engage and retain Visa’s ecosystem of clients, partners, commercial and government segments.

This is a hybrid posi