Sr. Marketing Manager/marketing Manager

**Sr. Marketing Manager/Marketing Manager, Urology/Pelvic Health APAC**:

- Remote Eligible: Hybrid- Onsite Location(s): Singapore, AE**Additional Locations**: China-Beijing; China-Shanghai; Japan-Tokyo

**Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - Caring - High Performance**

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing - whatever your ambitions.

**Purpose Statement**

Create regional marketing strategies
- plan, schedule & execute marketing plans for Urology/Pelvic Health portfolio. Focus on prioritizing, product positioning, market penetration, product launches, training, and forecasting against market & sales plans. Undertake market intelligence research, and strategies with sales team to capture and broaden BSC's market share in existing and potential markets and drive revenue growth.

**Roles & Responsibilities**
- Lead strategic planning efforts, working in partnership with the senior executive team, to develop a fully detailed APAC Business Strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities.
- Develop APAC Strat Plan. Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement.
- Execute ongoing identification of new business/distribution opportunities and markets, tracking of competitors and market shifts, review of the broad strategic direction.
- Collate market research and competitive data to enable the formation of country strategic marketing plan.
- Capture and structure information from the field producing updated market mapping and business sizing.
- Initiate and lead the development and implementation of customer programs, networks and advisory boards.
- Manage and oversee the APAC marketing plan and budget.
- Develop, lead and manage the execution of new product launches.
- Design & implement conferences/symposium strategies & tactics to support the country plan.
- Work with sales managers to ensure country trainers, key sales reps are adequately trained. Sets up physician and staff training and education, patient education events. Monitors post training results by physician to assess cost/benefit.
- Work with operations team to manage the supply chain for products - monthly forecasts, managing backorders & planning inventory transitions for new products.
- Develop appropriate clinical activities plan - registries, post market studies for divisional studies.
- Quantify and prioritize reimbursement opportunities. Work with countries to help execute.
- Spend 50% of time in the field helping to convert accounts, executing launches, clinical activities, gathering market & competitor information.
- Make regular contact/communication with Divisional marketing personnel and sales/country management to ensure alignment of plans.
- Ensure alignment with other functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality).
- Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.
- Participate in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer oriented initiatives.

**Role Requirements**
- Bachelor’s degree and/or MBAs from any related fields of studies.
- At least 8 years of relevant experience in Sales and Marketing, ideally with knowledge in the medical devices industry space.
- Prior experience in core products from Urology/Women’s Health and an understanding of the industry, procedures, solutions is highly preferred.
- Familiarity in the clinical science or medical affairs verticals will be an added advantage.
- Proven track record of Product Marketing with strategic planning & execution with strong KOL and stakeholder management in medical industry is essential to succeed in this role.
- Working experience within the China/Japan market and conversant in Mandarin/Japanese language would be an added advantage due to business liaison in these regions.
- Excellent verbal and written communication skills in English are required.
- Frequent travelling required within the APAC region.
- Ability to work in a fast-paced, demanding environment with good multi-tasking skills.
- Possess strong prioritization, project management and time management skills.
- Proficient in Microsoft Excel, Word, and PowerPoint.
- Mature and able to articulate ideas and concepts well with senior stake