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Commercia Capabilities and Customer Marketing

3 weeks ago

Singapore Edrington Full time

**Requisition Id**:1459**Location**:Singapore, SG, 18961About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Position Summary
Reporting to the Commercial Capabilities and Business Development Director (APAC), the Commercial Capabilities and Customer Marketing Manager (APAC) will play a critical role in:

- Boosting commercial data generation and stepping up our channels and customers knowledge across APAC to derive strategies, for local Trade Marketing and Commercial teams, new launches and on-going improvement of our brands presence and commercial performance with key customers / partners.
- Driving execution of our Strategic Priority across APAC focusing on materials as well as on the perfect serving of our brands (focusing on The Macallan).
- Tracking of our brands commercial excellence through commercial dashboards
- Tracking pricing and net-net positions across APAC and in recommended adjustments for consistency and CBD risks avoidance.
- Supporting Regional Management on pricing strategy and revenue per channel optimisation
Job Description
- Plan and drive local Trade Marketing and Commercial teams for perfect tiering of local distribution
- Optimised allocation planning across all channels
- “Perfected Visibility and Serving” / Merchandising guidelines for permanent and temporary, and properly adjusted as per distribution quality tiering
- Commercial dashboard generation and on-going optimisation
- Management of / interface with Salesforce
- APAC pricing landscape maintenance, Gross-to-Net, commercial terms improvement and revenue optimisation.
- Retail and eCommerce operational excellence
- Outline brand-building, revenue acceleration opportunities, support Joint-Business Plans and commercial negotiations with customers and partners
- Track key competitors’ activity and share markets best practice
- Help local teams assess targeted venue and partner with Marketing for selected key venues
- In charge of Campaigns and New Product launches by providing tools for Promoter Training and Customer engagement
- Provide customised programming and shopper marketing activation in line with channel
- Partner with local Trade Marketing and Commercial teams to ensure smooth rollout
- Aim to drive traffic and increase basket size by optimising current assets
- Create merchandising and facing guidelines for off-premise
Skills and Experience
To succeed in this role, you will have a strong personality with a highly developed interpersonal skillset. You will also have the following core capabilities:

- Min. 10 years of experience in Consumer Goods / FMCG, track record of success in Trade Marketing / brand activation, joint customer business planning.
- Strong commercial acumen: prior commercial, channel management, Trade Marketing experience (incl. Merchandising),ideally at regional / cross-country level.
- High affinity with Luxury categories and understanding of Luxury Retail.
- Collaboration skills and strong capacity to engage stakeholders (internal and external) along same vision
- Strong analytical skills and a methodical mindset.
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.