Senior Manager

Should have in-depth experience in association marketing communication
- Experience in Awards management will be a great plus
- Has initiative and be independent in carrying out scopes assigned
- Should be a good communicator to establish close working relations with various partners & stakeholdersShould have events organisation experience

**(1)**Marketing**
- FLA digital platforms (i.e. website, social media channels, GMB, youtube, etc) - _**_fully responsible for _**
- **Content curation**: Build & maintain an engaging & up to date FLA website where franchising and licensing resources and contacts are readily accessible
- **Increase visibility and awareness**of the association in all digital platforms (submit a calculated proposal of marketing budget for SEM, SEO, paid adverts, editorials etc on related/relevant platforms/channels vs projected outcomes for management’s approval); execute/track/review/report outcomes diligently (monthly)
- To research & **propose additional outreach channels**to boost FLA’s branding and activities uptake
- In charge of **content proofing**for all social media postings (including Facebook, GMB, LinkedIn, and additional channels that may be deemed relevant/beneficial)
- Ensuring **members’ profile**pages are updated
- **Develop/Grow relevant PR contacts and channels**to bring up the awareness and branding of FLA, our activities/events & members (draft media releases where required)
- **Maximise**FLA digital platforms/website fully (with aim to monetise where possible e.g. drive **advertising uptake**)

(2) **Managed WSQ Courses**_- fully responsible for _**Performance**of **all 9x existing**FLA WSQ Franchise / License courses
- **Sales KPI**: At least 14 sessions per year - _targeting 350pax of course participants by 2026 _
- To ensure **positive reviews**from attendees (to maintain above 4.5 out of 5 for all courses)
- Smooth execution of course run
- Event timeline management from marketing to payment, print/delivery of updated course material for course facilitation/participant usage
- Participants should be well supported (during enrolment and on-site)
- Ensure successful **renewal of FLA WSQ courses from SSG**before validity period expires
- **Marketing**:To develop new/revamp marketing communications (print collaterals/factsheets, video, ad buys, etc) that meets SSG guidelines; content should be **clear & captivating communication**of key learnings
- To propose effective alternative/new marketing channels to **expand/grow target audience/potential leads**(FLA WSQ course attendees)
- Operations/administrations: Close monitoring & timely follow-up with SSG on grant reimbursements
- To fully understand and be responsible for SSG-TP course funding audit
- Administrations: Ensures systematic filing (internally and externally to meet SSG requirements via TPG as well as audit) of course runs documentations

(3) **FLA Awards & Presentation Ceremony**(annual flagship event)
- Accountable for P&L management
- Event organisation
- Review Awards Nomination details - propose relevant changes to streamline and sustain event (i.e. categories, schedules, etc)
- Review publicity (Winners’ Celebration Package) - propose, select & manage vendors
- Marketing execution & Drive Nomination submission
- Prepare and arrange for Judging
- Drive Award winners’ celebration (i.e. marketing/publicity) packages uptake
- Prepare all logistics and administrations of Awards Presentation Ceremony
- Execute pre and post Marketing/Publicity for Award Winners
- Execute the Awards Presentation Ceremony

**(4)**General Association Support**

(a) Membership support
- Assigned membership account management/tracking
- Weekly members’ feature for business matching
- To conduct Franchise diagnostics (competency assessment)

(b) General administrations (invoicing, payment follow-ups, etc) for assigned projects/scopes
- Update FLA sub-committees on project progress
- Involved in FLA EXCO meetings to update on project progressOther roles when assigned as need arises

**Preferred Qualifications**
- Familiarity and passionate in association/members’ engagement functions
- Related experience in organising Awards will be a plus
- At least 5 years experience in events organisation
- Exceptional marketing communication, writing (content curation) and interpersonal skills
- Savvy in social media and marketing platforms for events publicity
- Detailed-oriented, independent & proactive team player
- Good people skills
- Bachelor’s degree preferred