Microsoft Alliance Lead

Job Function: Sales Operations The role:
As the Microsoft Alliance Lead for APAC at SoftwareOne, you will be responsible for driving strategic engagement with Microsoft across the Asia-Pacific region. Your primary goal will be to strengthen and scale our alliance with Microsoft to deliver joint customer success, unlock co-sell opportunities, and accelerate growth for SoftwareOne’s solutions and services. You will act as the strategic interface between SoftwareOne and Microsoft’s APAC teams—working collaboratively with both regional and country-level stakeholders across sales, marketing, and solution architecture to align go-to-market efforts, co-selling initiatives, and partner programs.

**Core Accountabilities**:

- Build and nurture trusted relationships with Microsoft stakeholders across the APAC region, including Partner Development Managers (PDMs), Channel Sales, Marketing, and Segment Leads.
- Collaborate cross-functionally within SoftwareOne—especially with country sales leaders, solution sales, and marketing—to align on priorities and drive execution.
- Act as a key liaison between SoftwareOne and Microsoft to ensure joint priorities, investment programs, and incentives are clearly communicated and executed.
- Drive joint pipeline generation, ensuring alignment on target accounts, co-sell motions, and field engagement.
- Represent SoftwareOne in Microsoft-led partner forums and strategic engagements to build long-term visibility and thought leadership.

**Job-Specific Responsibilities**:

- Lead regular business reviews (QBRs/MBRs) with Microsoft and SoftwareOne’s leadership to track progress on shared goals and KPIs.
- Identify and accelerate joint sales opportunities across Microsoft workloads (Azure, Modern Work, Security, Business Applications).
- Engage with Microsoft Area teams and subsidiaries to influence demand generation activities and GTM campaigns tailored for regional priorities.
- Own and manage the co-sell pipeline using platforms such as Partner Center and Partner Sales Connect; ensure timely reporting, forecasting, and accountability.
- Collaborate with marketing to plan and execute regional campaigns and events (e.g., Microsoft Inspire, Ignite, regional partner summits).

Support SoftwareOne country teams in navigating Microsoft’s programs, funding mechanisms, and incentives (AMMP, Azure Migrate & Modernize, Azure Innovate, etc.).

What we need to see from you:
**What We’re Looking For**:

- Work eligibility in Singapore.
- Minimum 7+ years of experience in partner/channel/alliance management or enterprise sales roles—preferably in a Microsoft ecosystem.
- Strong understanding of Microsoft’s sales motions, commercial programs, and incentive structures.
- Regional exposure across multiple APAC markets (e.g., ASEAN, Greater China, India, ANZ, Japan, Korea).

**Core Skills**:

- Relationship Building: Ability to build executive-level relationships and influence across complex, matrixed organizations.
- Strategic Communication: Skilled at articulating business value, aligning objectives, and influencing internal/external stakeholders.
- Cross-Functional Leadership: Proven ability to coordinate across sales, marketing, technical, and operations teams to drive unified outcomes.
- Commercial Acumen: Strong grasp of sales metrics, business planning, and partner scorecard frameworks.

**Job-Specific Skills**:

- Microsoft Ecosystem Fluency: Deep familiarity with Microsoft cloud technologies, partner programs, and solution areas.
- Co-Sell Expertise: Demonstrated success in building and scaling co-sell pipelines, joint account planning, and partner acceleration.
- Program & Event Management: Experience coordinating and executing large-scale regional events and partner campaigns.
- Performance Analytics: Ability to manage reporting, dashboards, and performance KPIs to drive action and improvement.

**Technical & Tool Proficiency**:

- CRM platforms (e.g., Salesforce, Microsoft Dynamics)
- Microsoft partner tools (Partner Sales Connect, Partner Center, Partner Marketing Center)
- Intermediate to advanced knowledge of Azure, Modern Work, and/or Security solutions
- Familiarity with sales reporting, pipeline forecasting, and business intelligence tools

Why SoftwareOne?: