Brand Communications Manager

7 days ago

Singapore Steelcase Full time

Steelcase is seeking a Brand & Communications Manager to join our Brand & Communications team in KL or Singapore. As a key member of the regional team, you will develop and execute strategic communications initiatives to:

- Elevate the Steelcase brand presence across Asia Pacific
- Drive market share growth for Steelcase in the office furniture sector
- Activities include:

- External communications, event management, community building and management (dealers, and client segments)
- Enhance prospect and customer segment engagement through innovative external marketing communications programs
- Provide comprehensive marketing support to dealer networks and direct sales teams
- Support internal communications

As Manager, you’ll:

- ** Content & Communications**
- Build on Steelcase’s insight-led positioning using strategically relevant communication channels to support each stage of the buying journey.
- Localize global and regional communications campaigns, to drive brand salience.
- Ensure dealer network is supported with effective communications.
- Ensure external communications are building excess share of voice - track performance
- ** Demand Generation & Campaigns**
- Plan and execute brand awareness campaigns to meet growth targets.
- ** Internal and executive communications**:

- Activate internal communications plan and support executive communications.
- ** Events**:

- Manage industry and Steelcase events, dealer conferences and off
- and online events to build communities.
- ** Brand & Creative**
- Defend and oversee the brand position, tone of voice, and visual identity.
- Lead local creative campaigns, including video and audio production.
- Contribute to strategies for advertising, positioning, and brand governance.
- Manage brand awareness efforts tailored to the local market when essential

Education/Experience

You’ll thrive in this role if you:

- Have 5-8 years of experience in brand building and communications.
- Have a marketing or communications qualification (completion of the Mini MBA in Marketing or Mini MBA in Brand Management is highly regarded)
- Understand brand positioning, distinctiveness, long versus short term brand building tactics
- Are able to use meaningful metrics and track progress for continuous improvement
- Are a strategic thinker with hands-on expertise in media relations, demand generation, content creation, and digital marketing
- Possess excellent project management and communication skills (written and verbal), with the ability to handle multiple priorities
- Can partner with key stakeholders (internal, dealer network, media and community).
- Speak English and write fluently.

marketing #LI-Onsite

mid_senior_level #LI-ML1

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