Manager, Brand Communication

Purpose & Overall Relevance for the Organization:
- The Brand Communications Manager is the voice of the brand. This person would ensure the positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in Singapore by providing efficient and effective communication of key messages across all appropriate communication channels.
Experienced in building 360 integrated marketing comms plans, the Brand Comms Manager will take ownership of marketing plans and best-in-class executions to support business growth. This person will balance brand and category message against channel (Wholesale, Direct-To-Consumer, Franchise and eComm) specific requirements.- Key Responsibilities:
- Functional
- Implement brand comms strategies and integrated marketing plans to support brand and campaign objectives
- End to end experience in running Retail and brand activation events
- Be the brand guardian to ensure all work produced is faithful to adidas’ brand guidelines
- Drive & execute the 360˚ communication & influencer/sports marketing plans & campaigns
- Ensure global/EM/SEA marketing guidelines are upheld during execution of concepts to local market
- Own the Marketing Expense Budget (MaEx) and ensure translation into cost efficient implementation across all appropriate communication channels and tools
- Drive and manage creative / brand / advertising / research companies in delivering quality and professional services Build efficient networks with opinion leaders (consumer/trade/media)
- Maintain close contact with sports agencies or clubs; as well athletes and influencers
- Management of brand stock at country level
- Support the control of existing asset agreements (product and servicing) & ensure timely and sufficient equipment support to Sports Marketing partners
- Reporting
- Monitor and analyse competitor activities
- Analyze reports to form insights to optimize and streamline strategies, activities, processes etc
- Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends
- Key Relationships:
- adidas Singapore Channel & Functional teams
- EM & SEA Brand team
- External agencies
- Knowledge, Skills and Abilities:
- Passion for sports
- Consumer first thinking
- High level of project management, budget management and scheduling
- Detail-oriented with strong organization and project management skills
- Ability to multi-task and manage various project elements simultaneously
- Creative thinker with a strategic and logical approach in execution
- Adobe Photoshop, Illustrator and Premiere Pro skills are plus
- English: Fluent written/ spoken
- Requisite Education and Experience / Minimum Qualifications:
- Degree in Marketing/Advertising or related course
- Business background will be an advantage
- Min 5 years’ experience with a mix of brand, consumer and trade marketing
- Ideally experience and exposure in Sports Digital Marketing and FMCG experience a plusAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

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- JOB TITLE:
- Manager, Brand Communication- BRAND:
- LOCATION:
- Singapore- TEAM:
- Brand Management & Communications- STATE:
- Sing- COUNTRY/REGION:
- SG- CONTRACT TYPE:
- Full time- NUMBER:
- 520724- DATE:
- Dec 3, 2024