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Regional Product Marketing Manager

2 weeks ago

Singapore Grit Search Full time

Location
- Singapore, Hong Kong- Date
- 28 Apr- Industry
- Finance - Fintech, Finance - Payment- Work arrangement
- On-site- APAC role driving go-to-market strategy for product and country expansion
- Develop product positioning, content, thought leadership and marketing programs
- Minimum 6-8 years' experience in product marketing in Fintech, SaaS, other other relevant industry

Company Description:
Our client is a market leading FinTech start-up focused on building payment solutions for small businesses across the region. Due to growth, they are hiring a Product Marketing Manager to join their business in either Hong Kong or Singapore.

**Responsibilities**:

- Drive the go-to-market strategy for product and country expansion efforts, including product positioning, competitor analysis, regional assessment, and campaign planning
- Producing compelling customer-facing content and thought leadership assets for each stage of the customer journey
- Defining content strategy across multiple countries and channels
- Partnering with the product and customer success teams to create a stellar customer experience

**Requirements**:

- A Bachelor’s Degree or equivalen
- Minimum of 4-6 years’ experience in a product marketing role
- Experience supporting strategic efforts, such as product launches, audience research, and messaging and positioning
- Strong understanding of customer and audience segmentation
- Strong communication and written skills in English
- Solid project management skills: ability to lead and collaborate with cross-functional teams/ partners
- Experience with marketing automation and CRM tools
- Prior experience in Payments, FinTech, SaaS, or other relevant industry background is beneficial