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General Manager, Master Franchise

2 weeks ago


Singapore Subway Full time

We are Subway Headquarters A dedicated team of professionals supporting thousands of franchisees around the globe.
General Manager - Master Franchise - Singapore
**Region**: Singapore Regional Office
Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.
Why Join Us?
At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvementin our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.
Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.
**About the Role**:
We have an exciting opportunity to support our team as a General Manager, Master Franchise based in Singapore. The General Manager, Master Franchise plays a critical role within the system as the overall business performance and master franchisees relationship owner across their assigned markets. Accountable for strategically driving master franchisees’ sales, operations, expansion, and contractual compliance through thought leadership and impactful influencing with master franchisees externally and effective coordination and alignment with cross-functional leaders internally.
**Responsibilities include but are not limited to**:

- Strategic Leadership: Work with President Asia Pacific to develop short and long term integrated strategic plans for the markets. Provides vision and guidance on implementation of strategies, initiatives, and projects to deliver system sales, comp sales, new store opening targets for markets in the territory. Work closely with master franchisees to develop and implement market growth strategies. Analyze market trends, challenges, and opportunities to support the expansion of franchise networks in assigned territories. Collaborate with internal departments (e.g., marketing, operations, development and other cross functional leaders) to address franchisee-specific needs.
- Driving performance: Track and evaluate master franchise performance against key metrics (e.g., sales, customer satisfaction, store opening, operations standards, etc.) Provide actionable insights and recommendations for improvement. Spearhead the resolution of conflicts or issues affecting franchisee business.
- Prioritization and Alignment: Partner with master franchisee leadership team to prioritize areas that make the biggest impact on the business and ensure alignment internally and externally. Lead proactive franchisee engagement process through quarterly business review to drive continuous progress and improvement and to align priorities and support needed. Make timely adjustments and course corrections to the strategies if not performing up to expectations.
- Coaching and Management: Provide coaching, guidance, and direction to Master Franchises to effectively build sales and franchisee profitability. Provide guidance on sustainable development planning, tools and techniques for MFs to optimize profitable development growth in their territory.
- Relationship Management: Act as the primary point of contact between the company and master franchise partners. Build and maintain strong, trust-based relationships with master franchisees, understanding their needs and addressing concerns effectively. Facilitate regular communication through meetings, calls, and reports to keep franchisees updated on company strategies, policies, and support programs. Ensure seamless communication between Global/Regional functional teams and Master Franchisees. Deliver global/regional strategies and explain strategic approach to align with Master Franchisees on their own business plans. Regularly share guidance and best practices from other markets along with benchmarking to guide the Master Franchisees.
- Team Management and Leadership: Provides strategic leadership and direction to internal teams. Manages direct reports to properly execute goals towards Annual Operating Plans to achieve business targets. Ensure cross-functional team support are coordinated to build a strong foundation for the brand to increase brand awareness, sales, profits and sustainable development growth.
- Standards and compliance: Ensure master franchisees adhere to brand standards, operating guidelines, and compliant to MFA agreements for all key terms (development, operations, marketing, financial obligations, etc.) Provide training and guidance to master franchisees on best practices to strength Subway business model and executions at the local level. Conduct periodic evaluations to assess compliance and performance. Monitor and raise any potential issues with master franchisee with an action plan to