
Digital Experience Officer
1 day ago
**Digital Experience Officer, Digital Marketing & Data Analytics**
**Position Overview**
Science Centre Singapore is dedicated to the promotion of interest, learning and creativity in science & technology through imaginative and enjoyable experiences, and to contribute to the nation's development of its human resource.
**Essential Job Functions**
The incumbent supports the marketing team and is responsible for optimizing the business’s website and enhancing the digital experience via Chatbot, Voicebots, conversational AI and Automation projects. He/she will collaborate with cross-functional teams to design, shape AI and Automation projects, in addition to the Exhibition, Event and Engagement Programme units in the Centre to identify the features/content for different stage of the audience’s digital footprints and onsite journey.
He/She is responsible for the following:
**1.** **Solutioning for Target Audience**
- Recommend AI and Automation Strategy technologies/solutions to enhance our guests’ experience.
- Work with key department to gather business and technical requirements, review design plans for feasibility, practicability and assess budget and completion timeframe.
2. **Engagement, Conversion and Retention**
- Develop the Chatbot, Voicebots, Conversational AI and Automation projects to drive engagement and retention through multi
- channel strategies.
**3.** **Delivery of personalised experience**
- Analyse the customer relationship and loyalty data.
- Work with different departments to create relevant content product and bundles to be communicated to the target audience
- Work with different stakeholders to create relevant content product and bundles to reach out to the target audience.
**4.** **Product Management**
- Conduct feasibility studies on new technology and projects with stakeholders
- Assist in conceptualising customer journey and desired outcomes
- Plan for product life cycles
**Requirements**:
**Job Types**: Full-time, Contract
Contract length: 24 months
**Salary**: $3,500.00 - $5,000.00 per month
Schedule:
- Monday to Friday
Work Location: One location
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