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Digital Experience Officer, Digital Marketing

2 weeks ago

Jurong East, Singapore Science Centre Singapore Full time

**Position Overview**:
Science Centre Singapore is dedicated to the promotion of interest, learning and creativity in science & technology through imaginative and enjoyable experiences, and to contribute to the nation's development of its human resource.

**Essential Job Functions**:

- The incumbent supports the marketing team and is responsible for optimizing the business’s website and enhancing the digital experience via Chatbot, Voicebots, conversational AI and Automation projects. He/she will collaborate with cross-functional teams to design, shape AI and Automation projects, in addition to the Exhibition, Event and Engagement Programme units in the Centre to identify the features/content for different stage of the audience’s digital footprints and onsite journey.
- He/She is responsible for the following:

- 1. Solutioning for Target Audience- Recommend AI and Automation Strategy technologies/solutions to enhance our guests’ experience.
- Work with key department to gather business and technical requirements, review design plans for feasibility, practicability and assess budget and completion timeframe.

2. Engagement, Conversion and Retention
- Develop the Chatbot, Voicebots, Conversational AI and Automation projects to drive engagement and retention through multi
- channel strategies.
- 3. Delivery of personalised experience- Analyse the customer relationship and loyalty data.
- Work with different departments to create relevant content product and bundles to be communicated to the target audience
- Work with different stakeholders to create relevant content product and bundles to reach out to the target audience.

4. Product Management- Conduct feasibility studies on new technology and projects with stakeholders
- Assist in conceptualising customer journey and desired outcomes
- Plan for product life cycles.

**Requirements**:
***:
**How to apply**:
Interested applicants should follow the steps as stated below, stating full personal and career details, current and expected salary and contact number within the form.
- Download and complete the Job Application Form

**Address**: Human Resources Department, Science Centre Singapore, 15 Science Centre Road, Singapore 609081