User Experience Consultant, User Experience Center

**What the role is**
- As a UX Consultant with us, you will be at the forefront of reimagining the travel experience, engaging with modern business problems, and putting your UX expertise to effective use. You will have a hand in pioneering new tourism concepts, working closely with policy-makers, UX specialists and industry stakeholders to deliver highly personalised experiences to inspire and excite our visitors. You will be a part of STB's Technology Transformation Group's User Experience Centre of Excellence (UX CoE), which designs and develops delightful, seamless experiences for our visitors. We aim to inspire our visitors - international and local alike - with unforgettable experiences, while also championing Singapore as a living lab for innovative tourism ideas/concepts. This is an extremely exciting time to join us as the scope and impact of our work is growing and we are seeing great changes across the organisation and the industry. Not all of our work is glamorous but we embrace the complex, and we have a multidisciplinary team who are united by our desire to make a positive impact on visitor experience. Come help us chart the way forward for STB's One Singapore Experience

**What you will be working on**
- Developing first-of-its-kind concepts centered around highly personalised travel experiences for our visitors and creatively putting into practice your UX skills and expertise in discovering, defining, developing, and delivering solutions to address modern business problems in the tourism sphere (e.g. Cruise, Retail, MICE). You will also partner our technology team to leverage and/or enhance STB's technology offerings to unlock these new possibilities. This will be anchored by a human-centric approach to integrate the needs of our visitors and industry players into our transformation roadmap. - Pioneering efforts in reimagining the travel experience for our future inbound visitors in the post COVID-19 environment. For this workstream, you will visualise the travel service journey from an end-to-end perspective and hold policy discussions with stakeholders from various government agencies to champion the visitor. You will also be close to the ground - rolling up your sleeves and getting your hands dirty - to smoothen on-ground experiences with our travel and tourism partners. - Assist with experience design strategy to define experience outcomes, measurements, and execution - Understand and appropriately balance the needs of users, business and government when making design decisions - Help develop the end-to-end view on projects, creating service visualisations to help teams understand, scope and explore their work, and align efforts towards a service vision - Rapidly create concepts, blueprint design and low or high-fidelity prototypes to share and test ideas - Coach and co-ordinate multidisciplinary teams to help them successfully design good experiences - Plan and conduct primary and secondary research to identify gaps and opportunities - Audit existing experiences and identify areas for improvement - Keep abreast of competitor products and industry trends - Help shape our approach to designing services/experience, including culture, methods, tools, artefacts and standards - Raise awareness of what good design looks like by sharing valuable case studies across STB

**What we are looking for**
- You have a demonstrable passion for experience design and are an advocate for user experience design, with the following skills or proven experience in: - Craft efficient user flows, thoughtful wireframes, high-fidelity visual designs. - Tackling complex problems, understanding the wider systems they sit within and maintaining focus on both the details and the big picture - Considering and working with the different materials of an experience, including policy, processes, people, technology or infrastructure, front or backstage, across any channel or touchpoint - Structuring and managing the design process, framing problems and identifying measurable target outcomes to align effort and build consensus - Designing evidence-based solutions that balance simplicity, effectiveness, efficiency and the wide-ranging needs of the people affected by them, while working creatively within constraints - Designing in a multidisciplinary environment, working effectively with, and constructively influencing, a wide range of stakeholders and decision makers - Facilitating engaging workshops to help diverse groups align, explore, ideate, prioritise and make decisions - Effectively communicating information and ideas across organisational and technical boundaries, using diagrams, prototypes and written narratives to make concepts easier to understand - Considering the needs of diverse audiences to ensure teams design accessible and inclusive digital services Experience: - Good team player but can also work independently to achieve your deliverables - Proficient in crafting UX artifacts (e.g. user journeys, lo to hi-f