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Senior Manager, Content

3 weeks ago

Harbourfront Avenue, Singapore Coca-Cola Full time

We are looking for a superstar content lead (**Senior Manager, Content**) on a permanent basis, with flexible location to be based at across ASEAN and South Pacific.

As a Senior Manager, Content, you will be responsible for leading the development of our campaigns for some of the world’s largest beverage brands, across ASEAN and South Pacific Markets.

**What You’ll Do for Us**
- Responsible for the creation and delivery of high-quality creative strategy, ideas, concepts and final creative material for the Brand/Platform Creative Content plan.
- Responsible for the progress of Brand/Platform Creative Content plan through the relevant stages of our Marketing development process.
- Creation of integrated marketing briefs with key stakeholders (Category leads, Frontline marketing ++) and lead all agency briefings
- Be the lead in influencing the system (Global, OU-Operating Unit, local market) and providing collective feedback to our agency partners to achieve clutter breaking work that works in the market
- Manage the evolution of the storytelling of brands, ensure consistency through various forms of content amplified at multiple connection points.
- Manage the development of exciting Core Creative Ideas for Regional Brands (as Operating Unit lead) and local brands, anchored on consumer insight.
- A creative trend setter mindset - be ahead of the curve in delving in new trends, new formats, technologies and platforms to connect with our consumers

**Qualifications & Requirements**
- Minimum 8 years’ experience working within marketing, advertising or brand communications roles.
- A clear understanding of building strong brands, driven by an insight first mindset
- A drive to experiment and learn, leading brands with fresh ideas and experiences
- Experience working in cross-functional and cross-geographical teams is preferred.
- Proven ability to effectively lead the execution of multi touch-point and/or multi market IMX (Integrated Marketing Experience) programs.
- Adept in cutting edge digital and social
- Great interpersonal skills to manage internal and external relationships.
- Ability to manage complex timelines and multiple stakeholders including agency partners.
- Ability to manage budget/cost resources for maximum efficiencies and return on investment.