E-commerce Manager

**Revenue Management & Customer Experience**
- Responsible for P&L and financial performance of online boutique
- Build strategic and operational procedures across for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
- Leverage multiple digital channels to drive customer acquisition, loyalty, and retention.
- Monitor performance of product category to align with Merchandising team.
- Optimisation of site search tools & configuration of results to increase conversion rates.
- Bring emerging our brand trends to the business and provide recommendations for online store improvements.
- Active onsite merchandising of site to ensure best in class customer experience.
- Partner with Merchandising team to identify product assortment/quantities.
- Provide regular analysis on product trends to identify merchandising opportunities in preparation for seasonal buy.
- Work closely with regional team to elevate product contents and availability in line with our brand guidelines.
- Partner with local and reginal functions to smoothly manage e-commerce operations and provide end-to-to luxury service to customers.
- Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams.

**Marketing & CDM**
- Plan our brand show/product information through the Websites aligning with Marketing on launches and promotions.
- Have a strong understanding of Christian Dior core demographics to maximize search engine traffic and advertising.
- Manage and optimise the brand store content, e-merchandising, banners, and website enhancements.
- Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
- Work closely with the marketing team to ensure high quality, relevant traffic is being directed to Christian Dior websites.
- Contribute to campaign planning and forecasting of products, GWP and gift packing.
- Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content.
- Leverage online client segmentation and lead client activity for client retention to the site.
- Monitor the call centre service level and provide e-clienteling guidance.

**Planning**
- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
- Develop short
- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams.
- Plan IT development cost plan based on local IT requirement with finance team.
- Meet the legal compliance guidelines and personal data protection.

**Leadership**
- Plan and budget to achieve eCommerce commercial ambition.
- Lead e-Commerce team to collaboratively work with key stakeholders.
- Maintain an environment which attracts and motivates and retains top quality individuals.

**Others**
- Ability to work to tight deadlines and manage multiple projects.
- Holistic approach on e-commerce strategy in managing online websites within a luxury fashion house.
- Communication skills to deal with various stakeholders in the country and regional team.
- Comply with the company’s policies and procedures.
- Maintain a high knowledge of our brand products and fashion trends in the market.
- Education & Professional Qualifications
- Bachelor’s degree in e-commerce, marketing and/or business
- Work Experience
- 8-10 years’ experience in in trading a successful online store, gained within a fast-paced environment
- Experience working with eCommerce Platforms and Google Analytics
- Skills & Competencies
- Understanding of SEO and SEM/PPCProficient in Microsoft Excel and Word
- An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements
- Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value
- People management skill to lead a team
- Energetic, proactive attitude and with a high attention to detail