Parent Liaison Manager

**COMPANY DESCRIPTION**

**Company Overview**

Headquartered in Singapore, The EtonHouse International Education Group has 120 schools across 11 countries. We run pre-schools as well as K-12 international schools. Together, these schools provide internationally recognized programmes and high-quality education to over 20,000 students globally. The group also runs enrichment programmes and cutting-edge ed-tech programmes to scale the provision of high-quality education in pre-schools.

Over the last 27 years, EtonHouse has been at the forefront of international education in the Asia Pacific region and has won numerous awards. In 2019, our founder, Mrs. Ng Gim Choo won the EY Entrepreneur Of The Year Award in the Education category. In addition, EtonHouse was recently selected to be in the inaugural cohort of the Scale-Up SG programme, which is an Enterprise Singapore programme selecting high-growth potential local companies which can be groomed into future global champions.

With children at the heart of what we do and the vision to make good quality education accessible to every child in Singapore, EtonHouse launched the EtonHouse Community Fund (ECF) in 2015. As an independent IPC charity, ECF continuously runs initiatives to make a difference in the lives of vulnerable children.

**EtonHouse Vision**

Shaping the future through education

**EtonHouse Mission**

Developing confident and capable global citizens

**Be a part of the EtonHouse family**

We welcome passionate and dedicated professionals who share our belief in the power of education. Together, we can make a meaningful difference to children and society through education.

**RESPONSIBILITIES**

Reporting to the Group Brand and Marketing Director and the School Principal, the Parent Liaison Manager will work closely with other relevant internal departments to market and promote EtonHouse International School to the international and local community in Singapore.
- Enquiry Management _
- During tours, ensure that the PLs share learning stories, videos and documentation that makes learning visible as well as introduce a member of the academic team to provide a high quality experience
- Ensure the PLO team tracks and note all comments within the CRM in a timely manner and update their status.
- Ensure the PLO team follow-up with all post tour parents by calling them 3 days post tour to check their status, or any other questions. Use the ‘sequence' tool and the ‘templates' in the CRM to connect with families.
- Ensure the PLO team arranges any follow-up meetings i.e. principals, assessments within 1 week post tour.
- Review the status of all enquiries from the CRM reporting (pre/post tour) ensure that the PLE's are following up with their prospect parents.
- Compile tour templates learning stories for PLO team to improve the school tour.
- Review and shadow the PLE's around school tours to ensure they are promoting the school in the right light i.e. curriculum, stories, facts etc.
- Engage in all induction courses and professional development sessions facilitated by HQ
- Ensure that the data in the CRM is updated at all times to facilitate accurate reports and trends
- Update parent status in the CRM and engage with them intentionally to nurture them through the funnel. Use the CRM features-sequences and workflows
- Train and induct new joiners and existing members of the PL team to use best practice in CX and use of technology platforms
- Advocate for the EtonHouse learning pathway beyond pre-school
- Ensure that the school website has accurate and up-to-date information
- Providing outstanding customer service that is personalised and in alignment with the organisation's culture and values.
- Support all media and brand and marketing events and requests
- Update the AI bot templates on a regular basis to keep them relevant and use campaigns from time to time to remarket and enhance conversions
- Be responsible for your own PD by staying up-to-date with all platforms used by the PL team
- Handle all admission and withdrawal processes and documents
- Monitor and track student numbers, agent referrals, withdrawal data
- Open House/Weekly School Tours _
- Lead the organisation of open days from managing the RSVP list to organising the relevant groups, schedule of the day and follow up.
- Ensure the PLO team confirms attendance 2-3 days before the Open House. The team also follows up with a phone call.
- Allocate school tour groups for each school coordinator
- Brief school coordinators as to the set-up for the open house
- Ensure the school is clean/set-up ready for open house.
- Work with the kitchen to ensure food etc. is provided and setup
- Facilitate the content of the sharing by the principal and/or other members of the leadership team
- Prepare materials and resources that are shared with families

**QUALIFICATIONS**
- Bachelor degree from a recognised University with at least 5 to 6 years of related work experience in a sales management / busine