
Inca Planning Intern
1 week ago
**Overview of job**
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an INCA Planning Intern to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
**Key responsibilities as and INCA Planning Intern**:
- You will be require to familiarise yourselves with the INCA platform and its mechanics
- Support the agencies and INCA team in creating proposals using the INCA platform based on campaign briefs received from our Media Agencies
- Assist in the matching of clients’ campaign brief with the right digital partners’ (both publishers and KOLs) profile on the INCA Platform
- Familiarise and assist in the creation of Insertion Orders (IOs) between INCA and its partners as well as our Media Agencies
- Consolidation of all campaign invoices for monthly forecasts and assist in updating all signed IOs onto BMD/BCC system regularly
- Ensure all campaigns are updated and aligned in sales report for bi-weekly and monthly tracking purposes once IOs are signed
- Assist in monitoring all signed campaigns closely with Media Agencies and INCA Partners
- Assist in end-to-end monitoring of campaign performance within the campaign period
- Preparing interim and post-campaign report when campaigns are completed
**Required skills & traits**:
- **Personal development**: Take the time to learn about your colleague's discipline and educate yourself across the best practice in digital content, as well as a broader understanding of the overall media landscape.
- Team player and is able to work independently when required
- Able to understand and capture the key points in the brief requests
- Able to provide recommendations of relevant and suitable partners and formats to address brief objectives and within the budget
- To be pro-active and meticulous, ensuring accurate data is transferred and reflected on documents before signing off.
- To possess project management skills to manage multiple partners/campaigns/requests from internal parties in a timely manner.
- To have the knowledge of report-reading sent by partners and assist in extracting the relevant data to be shared with the agencies for their client.
- Understanding of digital terminology to extract correct information to be reflected in post campaign report
- To be able to evaluate partners independently to ensure only credible digital partners are introduced to the agencies
**In this role, your goals will be**:
**In the first month and within three months**:
- Develop a strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
- Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams, and media vendors and publishers to achieve goals
- Understand how to support in the creation of strategies and how to sell INCA to agencies and their clients
- Familiar in the execution of campaigns and understanding all steps-especially with the booking, implementation and post-campaign processes.
**In three to six months**:
- Familiarised in executing campaigns from start to finish and to achieve objectives within the determined campaign period
- Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
- Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, social snacks and influencer formats.
**In 12 months (not applicable for interns less than this duration)**:
- Able to completely grasp the systems and processes of the INCA team and can propose ideas and processes that will improve the workflow
- Take ownership of the role of being an “agency guardian” and taking ownership in your KPIs and collective team targets
**Minimum qualifications and experience**:
- Excellent communication skills, with strong analytical skills
- Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met
- Strong attention to detail and a process driven mind-set, with excellent time-management skills and a penchant for prioritization
- Strong proficiency in Microsoft Office - Word, Excel and PowerPoint - and reporting tools
- Strong passion to understand media, digital content and campaign implementations
**More about GroupM**
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limit
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