Digital Marketing Executive

1 week ago

Singapore CFA Society Singapore Full time

**About CFA Society Singapore
We are a premier Singapore-based member society for over four thousand financial and investment professionals and part of a global network of societies with representation in over 160 markets. Our members include young enterprising financials specialists to C-suite level professionals in many leading banking, financial and investment firms in Singapore. We connect and regularly engage with not only our members but also with university students, employers, faculty members, regulators, the media, and 22 other CFA societies in the region.
- With the support of and input from team members, you will also be largely responsible for marketing communications and digital content activities. You will contribute directly to:

- planning marketing campaigns across different Society activities;
- creating engaging content for the organisation’s website and social media channels;
- ensuring that creative visuals and the tone of the content are consistent with internal branding guidelines;
- increasing the organisation’s brand awareness;
- elevating the online reputation of the Society;
- ensuring that the website is updated and refreshed;
- reporting on key programmes and achievements;
- amplifying thought leadership efforts; and engaging in interactive conversations on various digital platforms and channels.

2. To widen your exposure and skill set, you will have the opportunity to organise and manage Society events.

**Why Apply?**
- Convert your knowledge to real-world skills in a wide range of planning, digital content, and marketing activities
- Try new creative ideas and gain perspectives and obtain feedback from the industry on your ideas
- Receive regular support and exchange ideas from more than 15 regional societies, ranging from societies based in Australia, Hong Kong, India, Japan, Korea, Malaysia, Philippines to Thailand
- Build your network with members of the financial and investment industry Work in a supportive environment with a collegial team to develop your weaker content skills

**Qualifications and skills
- Ideally a bachelor’s degree in digital art or communications, design or media art, marketing or communications-related disciplines, or a diploma holder with strengths in the skills below.
- A creative mind and an ability to develop and execute interesting ideas for new content through both written and visual formats will be appreciated.
- A sound knowledge of social media platforms and their respective users, and how each platform should be deployed to support the organisation’s goals will be appreciated.
- A person who is organised, who can plan a social media calendar, and one who has an eye for detail.
- A person with good interpersonal skills and a team player.
- A person who seeks the opportunity to learn and grow on the job.
- A person who has the passion to improve oneself over time in this field of work.

Familiarity with WordPress would be advantageous.

**Work experience
- Ideally, at least 1 - 3 years’ full-time experience in similar roles but fresh graduates are welcome to apply.
- Experience in the financial and investment sectors, or in handling financial and investment news and related content would be advantageous; or you have a strong desire to learn about this sector.
- Previous experience in copywriting, infographics design and/or videography would be welcome.

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