
Csp Manager
2 weeks ago
JOB TITLE: CSP Manager - Ice Cream (SG)
LOCATION: Singapore
MAIN JOB PURPOSE
A critical role focused on representing the voice of Customer Development across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands’ equity. You will lead the development and deployment of a channel strategy for New Brands and drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6P strategy for each brand.
KEY ACCOUNTABILITIES:
- Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or chain action plans to the management.
- Lead the National Category Building Plan and trade review cum promotion evaluation with respective customers.
- Work jointly with brand managers to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity.
- Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.
- Perform costing, pricing, forecasting, drafting of trade letter and premium sourcing with Brand/Key Account Managers.
- Communicate to the sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
KEY REQUIREMENTS:
- Bachelor's degree in any related field
- 5 years relevant working experience in Channel and Category Development, Trade Marketing in the FMCG industry.
- Experience in relevant field sales or trade marketing (spaceman) experience.
- Proven accountability and able to focus and drive critical topics and empower others
- Proven skills in collaboration.
- Demonstrated self-starter with the ability to deliver results in a lean, agile organization.
- Able to synthesize various data inputs to shape strategy and executable actions.
- Demonstrated analytical and conceptual problem-solving ability; excellent oral and written communication skills, including presentation skills.
- Strong influencing skills for both peers and stakeholders to represent Customer Development needs.
- Demonstrated knowledge of the market brands, products and customers
TO APPLY
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