Field Marketing Manager, Public Sector Singapore
2 weeks ago
10+ years of the relevant work experience in marketing in the hi-tech industry with a strong demand generation program experience.
- Experience in strategic marketing management & market analysis
- Demonstrated ability to build & execute a marketing strategy with clear goals & objectives to align to sales objectives and support the growth targets.
- Proven success in communication with cross-functional teams and managing complex and measured marketing programs with the ability to drive projects through completion and metrics.
- Ability to work independently and autonomously.
Job summary
As the marketing lead, you will own development and execution of go-to-market campaigns to increase thought leadership, customer engagement, lead acquisition, and pipeline opportunities. You will also be working alongside Sales, Business Development, Public Relations, and other Marketing leaders to deliver content, events, and third-party sponsorships targeted at IT decision makers, influencers, and the C-suite. Other responsibilities include, but are not limited to, account-based marketing tactics, internal communications, and digital marketing campaigns.
Key job responsibilities
- Drive the development of marketing plan and strategy for Public Sector in Singapore
- Work closely with marketing and sales colleagues and leadership teams to achieve business goals
- Develop and deliver an integrated Marketing & Communications plan to support Singapore sales revenue and business objectives
- Deliver a strong marketing and sales qualified pipeline, utilizing analytics and mar-tech tools to optimize leads
- Dive deep into data to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making for optimized campaign strategies
About the team
The APJ PS Marketing Team is chartered to drive PS adoption through brand building exercise, demand generation activities and customer retention programs. We help build relationships with our customers, we communicate AWS’ capabilities to the market, and we generate demand to build pipeline.
- Understanding of decision-making process and players in public sector includes government agencies, education institutions, healthcare organizations, and nonprofits.
- Strong leader with excellent communication skills who can drive consensus and articulate recommendations and trade-offs to senior executives.
- Demonstrated ability to work independently and autonomously
- Presentation and written communication skills.
- Demonstrated ability to tie marketing programs to ROI metrics and make data-driven decisions
- Proven ability to lead event and digital marketing strategy and execution
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