Head of Marketing

3 days ago

Downtown Core, Singapore Sunnystep Full time

**Who are we and what do we do?**

Sunnystep is a local footwear brand that specializes in comfortable walking shoes. Its mission is to help people move freely and happily. It was founded by Ting after she suffered from a traumatic postpartum spine injury and needed the most comfortable walking shoes that minimize stress on the feet and the body. With the proprietary insoles that provide stable arch support, Sunnystep shoes can help you stand or walk for the whole day with no pain. Their sleek designs are perfect for work, casual and travel. Since its founding, Sunnystep has quickly gained a loyal following in Singapore and beyond in a short amount of time.

**Why should you be part of Sunnystep’s success?**

We are an innovative force in consumer retail with a clear brand purpose. We believe wellness starts from our feet. Good shoes support our feet and our body, and help us move better and live better. Our customers deeply appreciate our product and our brand philosophy and hence we are able to grow exponentially.

There’s never been a more exciting time to join Sunnystep, a pioneer in providing footwear that puts people’s comfort, mobility and wellness at the front and centre in the product design. We are setting new standards in product innovation and customer experience. Our team is moving fast in both Singapore and the larger global market. Join our mission of helping people move freely and happily, starting from the most comfortable walking shoes

**Responsibilities**:

- Generate demand, create strategic brand messaging, and manage the entire customer lifecycle
- Test and optimise all online and offline demand channels through digital marketing, partnerships, PR, Media
- Manage content marketing by sourcing and working with a group of designers, writers, photographers and videographers
- Own the strategy roadmap, lead and drive high performance of SEO, SEM, Performance Marketing, Content Creation and PR
- Lead the team to constantly optimise the performance of marketing campaigns to lower customer acquisition cost, improve the retention rate of consumers, and increase lead conversions across different channels and audience segments
- Lead performance marketing from end to end, drive growth through targeting, ad campaign setting, and measurement of key metrics like ROAS
- Drive brand content and delivery to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Analyse and track the effectiveness and impact of marketing campaigns.
- Oversee marketing budget to optimize for ROI and ROAS
- Work closely with the PR agency for media pitches and news coverage

**Requirements**:

- A roll-up-your-sleeve attitude
- At least 5 years hands-on experience in managing a marketing team and good track record in growing brand awareness and optimizing marketing spend
- Expert level understanding of all paid channels
- Passionate about consumer product that impact people’s lives
- Highly motivated individual who is willing to be flexible and adapt to changing requirements when needed
- Have a deep understanding of brand strategy and consumer insights
- Able to work under stress and thrive in a fast-paced environment

**Job Types**: Full-time, Permanent

**Salary**: $6,000.00 - $10,000.00 per month

**Benefits**:

- Employee discount
- Health insurance

Schedule:

- Monday to Friday

Work Location: In person

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