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Head of Marketing, Apac

2 weeks ago

Downtown Core, Singapore Collinson Full time

Airport Dimensions is part of Collinson, acknowledged as a global leader in customer benefits and loyalty.

Collinson has been enhancing the airport experience for over 30 years, with access to lounges, retail, dining, and spa experiences, offers and more. Creators of the world’s largest lounge membership program, Priority Pass provides access to an extensive global lounge and partner network.

Using their expertise and products to craft customer experiences. Collinson’s range of services helps global brands acquire, engage, and retain choice-rich customers.

**Airport Dimensions Overview**

Airport Dimensions want travellers to value their time at the airport. They continuously seek ways to open new dimensions in customer engagement - using a mix of enriching physical experiences and innovative digital services. From comfortable lounges to restful sleep pods, from convenient food ordering to contactless collection of duty-free, Airport Dimensions help improve the travel experience while critically helping airports maximize non-aeronautical revenue opportunities, retain airlines, and become more competitive.

Airport Dimensions has a growing network of locations at the world’s leading airports across the United States, Europe, Hong Kong and the Middle East. Under our brands, The Club, Club Aspire, Chase Sapphire Lounge by The Club, No1 Lounges and sleep ’n fly, Airport Dimensions provides award-winning hospitality services tailored to the specific needs of passengers and has developed value-added experiences for over 50 airport and airline partners. We have exciting global growth, with new lounge experiences and brands launching in 2024 and beyond.

**Purpose of the job**:
Oversee regional brand marketing plans across our growing portfolio. You’ll balance strategic thinking with hands-on execution, leading campaigns, guiding content and creative output, and driving awareness and conversion for both B2B and B2C audiences. The role also carries responsibility for our regional e-commerce sites, so experience managing and optimising websites, including content, UX, SEO and performance, is essential.

This role act as a functional leader—collaborating across multiple teams and engaging with stakeholders at all levels, including senior leadership. You must be comfortable operating independently, influencing cross-functional teams, and driving initiatives forward in a matrixed, fast-paced environment.

**Key Responsibilities**:
**Regional Strategy & Planning**
- Develop and execute a regional marketing plan aligned to global marketing strategy and commercial objectives
- Partner with cross-functional teams to support new market entries, lounge openings, and commercial initiatives
- Utilise global standards and learnings for regionally relevant activations, tailoring messages and channels to local audiences

**Brand & Creative Oversight**
- Ensure consistent brand expression across all touchpoints, from signage to digital campaigns
- Localise creative materials and brief regional assets where needed in line with brand guidelines

**Content & Campaigns**
- Manage regional content across paid, owned and earned channels
- Guide local campaign development, from brief through to delivery and performance review
- Work with agencies and vendors to support execution as needed

**E-Commerce & Website Management**
- Oversee the marketing performance of regional e-commerce sites, including traffic, conversion and content
- Manage day-to-day website operations, working with global digital teams and third-party vendors to update content, improve UX and drive SEO
- Leverage web analytics to monitor performance and identify optimisation opportunities

**Stakeholder Engagement & Functional Leadership**
- Work closely with regional commercial, operations, and global marketing teams to deliver shared goals
- Influence stakeholders and manage cross-functional delivery without direct line authority
- Confidently engage with senior leaders, partners, and external agencies

**Insights & Reporting**
- Analyse and report the effectiveness of marketing initiatives and align with the global marketing team to ensure that we can determine best practice
- Leverage guest feedback to provide actionable recommendations and updates, ensuring marketing activities resonate with our regional audiences as well as conduct regular reviews of competitor activities to stay informed on industry trends and maintain a competitive edge in the market

**Budget Management**
- Manage the regional marketing budget, ensuring effective allocation and clear ROI tracking.
- Ensure marketing investments align with regional growth priorities

**Knowledge, skills and experience required**:

- 6-8+ years’ experience in a marketing role, with at least 2 years in a regional or strategic capacity
- Proven ability to operate independently, influence cross-functional teams and deliver through others
- Experience managing e-commerce platforms and websites, including content, U