Head Demand Generation

7 years exp

**Roles & Responsibilities**

**Help us build the future of modern B2B Sales.**:
We at Nektar.ai are reimagining the Future of modern B2B Sales for today's digital & distributed work environment An AI powered platform with a human-first approach. We believe in tools working for humans and not the other way round.

Our mission is to unlock sales productivity that has never been seen before across the modern workspace.

We have created an industry-first No-code Revenue Operations platform, enabling modern revenue teams to close more deals faster with increased predictability.

By joining us, you will help redefine the way people sell across countries and industries. There are few startups with this kind of market potential.
- **A team with decades of domain expertise**: Between them, the founders have nearly two decades of experience building, selling, and scaling world-class SaaS products globally.
- Tackle our most impactful problems, work grounds up, and help us scale the Go To Market motion & have fun while doing it :)
- **Join us at a perfect time**: We are coming out of stealth mode and launching the product publicly and you can create a big impact in helping it take to Global markets and create a demand gen flywheel.
- We’re looking to hire people who believe nothing is impossible, love to learn and be curious, can be accountable for success and always enjoy the journey, and believe in getting better every day._

**Why our team loves working at Nektar?**:

- You get an opportunity to be a part of the core GTM team at one of the 12 Hottest AI Startups to Watch in 2021
- Work with a diverse & international team spread across five countries in an open, collaborative, remote-first, work from anywhere culture.
- Digital Nomads love us for the flexibility and fun they can have while doing some cutting-edge work.
- Super competitive perks, stocks & compensation.

We are looking for an experienced individual with strong leadership skills who can work cross-functionally and build a strategic plan for how to best reach, educate, nurture and drive action with our target buyer persona.

As the demand generation leader, you will own all aspects of demand generation and work closely with the Founding team, Sales, Leadership, and the rest of the marketing team to deliver on revenue goals. You will think big, move fast, roll up your sleeves, and play a pivotal role in driving Nektar.ai’s growth.

**What will you do at Nektar?**:**As a Head of Demand Generation, you will**:

- Manage and lead Nektar’s global Campaigns, Digital, Partner and Field marketing teams
- Develop and execute a comprehensive, full-funnel demand generation strategy to capture and nurture marketing leads across multiple channels.
- Work with cross-functional partners like content and creative to create and launch events, webinars, TOFU content, co-marketing partner campaigns, and more.
- Develop an account-based marketing strategy for our named enterprise accounts.
- Set a vision and growth strategy for marketing programs, implementation, customer targeting, activations, channel, and partner marketing.
- Collaborate with Product Marketing to position our features and innovation to benefit new and existing customers and differentiate the company from the competition.

**Past Experience and background**
- Experience scaling customer acquisition for an early stage B2B SaaS company.
- Proven experience designing enterprise demand generation motions with processes, systems, and automation.
- Lead successful demand generation function - strategy, tactics, programs, and backend automation.
- Experience in building demand gen led pipeline for the North American market across mid to enterprise segments.

Nektar's mission is **to help people work smarter.** Our first product is an assistant for sales teams that will help close more deals faster.

Sales organizations have spent hundreds of billions of dollars on "**system of record aka CRM"** to collect vast amounts of data. This data might produce pretty graphs on managers' reports, but it hardly ever helps the salesperson in the field move their deals forward. This is why, in 2019, less than 30% of salespeople used their organization's CRM as intended, and 57% of the sales teams globally missed their sales quota.

This is where we're different — we are laser-focused on the specific actions that help salespeople close deals. We're building a real **system of growth, a first of its kind, to help salespeople become better salespeople** by helping our users build productive habits, adopting best practices, and eliminating friction from the sales process.