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Sales and Marketing Department Lead

2 weeks ago

Singapore HAPPY TOGETHER PTE. LTD. Full time

**About Us**:
Happy Together is a creative education company specialising in hands-on artisanal experiences. As we evolve, we are expanding into more universal themes such as Creative Retail Styling and Product Development.

As a WSQ Approved Training Organisation, we are committed to supporting continuous job upskilling through innovative, skill-based education. Our journey is also taking us into the e-commerce space, creating opportunities for retail integration and product branding.

We are seeking a driven and passionate Sales and Marketing Manager or Senior Executive to lead our growing Sales & Marketing department - someone who thrives on strategy, execution, and measurable results.

**Key Responsibilities**

Sales & Business Development
- Develop and implement strategies to grow both B2B and B2C sales (e.g., workshops, product bundles, private events, retail partnerships).
- Oversee course enrollment and retail product sales across online (Shopify) and offline (studio/storefront) platforms.
- Build and manage corporate client accounts and sales pipelines (e.g., SkillsFuture events, private team-building workshops).
- Lead pricing strategy, packaging, and promotional planning.

Marketing & Branding
- Supervise the creation of marketing content (videos, reels, EDMs, posters) in alignment with brand identity.
- Analyze marketing data, measure campaign ROI, and adjust strategies accordingly.

Team Leadership & Project Oversight
- Lead and mentor the Sales & Marketing team including digital marketer(s), content creator(s), and customer engagement staff.
- Set KPIs, review monthly performance, and prepare management reports.
- Coordinate with the course and product development teams for new launches and marketing alignment.

Campaigns, Events & Community Engagement
- Spearhead promotional events, course launches, open house activities, and SkillsFuture roadshows.
- Identify and negotiate influencer and brand collaboration opportunities.
- Drive community-building efforts and loyalty programs through creative storytelling and engagement.

**Requirements**:

- Diploma or Degree in Marketing, Business, Communications, or related fields.
- Minimum 5 years of experience in sales and marketing.
- Experience in education or academy sales (e.g., WSQ, SkillsFuture, enrichment courses) is highly preferred.
- Proficient in digital marketing tools (e.g., Meta Ads, Google Ads, Shopify, Canva, EDM platforms).
- Strong leadership, analytical, and project management skills.
- Passion for creative industries, hands-on learning, and branding.

**Why Join Us?**:

- Work in a creative, fast-growing company at the intersection of lifestyle, learning, and innovation.
- Collaborative, flexible team culture that values initiative and results.
- Opportunities to lead nationwide campaigns and shape brand direction.
- Monthly team perks, craft activities, and staff development support.