Manager, Placemaking

1 week ago

Singapore CAPITALAND GROUP PTE. LTD. Full time

**Responsibilities**:
**Place Branding & Strategic Communications**
- Develop and implement compelling brand narratives that bring our destinations to life and differentiate them in the market
- Drive strategic communication plans that strengthen awareness, build affinity, and position our precincts as go-to destinations for work, life, learning, and play
- Ensure consistent, high-quality messaging across all touchpoints, including digital, social, on-site, media, and partner communications
- Serve as the brand steward, ensuring alignment across various stakeholders, activations, and campaigns

**Marketing & Campaign Management**
- Design and lead integrated marketing campaigns that elevate placemaking efforts, drive engagement, and deliver measurable results
- Oversee content development and the editorial calendar, including thought leadership, social media, newsletters, and advertising
- Work with agencies and partners to craft compelling creative, media plans, and PR stories
- Monitor campaign performance, derive insights, and iterate for continuous improvement

**Audience Development & Community Engagement**
- Identify and cultivate key audience segments - including tenants, professionals, families, students, and interest groups - relevant to each placemaking site
- Develop audience engagement strategies that foster emotional connection, active participation, and long-term loyalty
- Build and sustain meaningful partnerships with community, industry, and cultural organizations to co-create programmes and experiences

**Event Programming & Experience Design**
- Curate and manage a robust calendar of experiences that reflect the character and aspirations of each destination—ranging from lifestyle and wellness events to innovation showcases and cultural programmes
- Ensure brand storytelling is thoughtfully woven into every experience, both physical and digital
- Lead event planning, execution, and evaluation, collaborating with vendors and stakeholders to ensure high-quality delivery

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Branding, Event Management, or related field
- Minimum 8 years of experience in brand marketing, communications, placemaking, or destination marketing, with at least 3 years in a managerial capacity
- Demonstrated success in leading brand campaigns, audience development strategies, or precinct marketing initiatives
- Strong writing, visual communication, and content creation skills
- Proficient in digital and social media marketing, analytics, and campaign tools
- Resourceful, collaborative, and outcomes-driven, with a bias for execution and creative problem-solving
- Comfortable operating in fast-paced environments and balancing multiple stakeholders

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