Marketing Executive

2 weeks ago

Orchard, Singapore Royal Plaza on Scotts Singapore Full time

We are looking for someone who is fun, meticulous, with a flair in written and verbal communication skills.

**Your purpose**:
Implementation of branding and marketing campaigns to create engagement and contribute to the success of Sales & Marketing efforts and bottom line

**Responsibilities include (but not limited to)**:

- To raise brand awareness and generate interest for Royal Plaza in the online space
- Plan and execute brands’ social media campaigns to increase number of followers and build brand awareness and engagement via generated content, contests and campaigns, etc.
- Get creative in content creation to increase online engagement. Content creation strategy will include video creation and editing
- Manage content on official brandsites, booking engines and other online platforms in accordance to hotel’s corporate identity and ensure that information is updated
- Assist to measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs)
- Copywriting for marketing campaigns including for collaterals development
- Develop and foster positive relationships with suppliers and internal stakeholders to ensure efficient, effective delivery of campaigns in a timely and brand-consistent manner
- To support the execution of the hotel’s marketing strategy, under the direction of the Marketing & Communications Manager
- Assist in managing customer reviews consistently with the team with the use of hotel’s communication plans and channels
- Assume the administrative role for the Marketing section to ensure that all contracts, purchase requests, agreements, voucher requisitions, barter arrangements etc. are documented and easily retrievable from the systems

**Requirements**:

- Minimum 1 year practical experience in the areas of marketing, copywriting and advertising
- Strong understanding of Internet marketing specifically online advertising and its interrelationship with social media, SEM and website development
- Demonstrated experience in maintaining brand standards
- An ability to develop, nurture and manage positive working relationships and deliver excellent client service with both internal and external clients
- A demonstrated ability to project manage a range of projects and effectively prioritise competing demands
- Self-motivated with proven ability to problem solve and meet deadlines with mínimal supervision
- Excellent process-oriented organisational skills

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