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Marketing Executive, Apac
3 weeks ago
**Marketing Executive, APAC**
ICIS connects data, markets, and customers to create a comprehensive, trusted view of the global commodities markets. For our customers, the intelligence we provide is empowering, which as a result influences thousands of decisions across supply chains every single day. Our customers look to us to help them to make sense of market complexity and to partner with them to identify future opportunities wherever they may be in the world. Our culture empowers our people, giving them the confidence and inspiration, they need to achieve their aspirations, thrive on innovation, and explore more.
We have an exciting new opportunity for a high performing marketing executive to join our diverse and talented marketing community at ICIS, and to play a key role in supporting the business to achieve its commercial ambitions. The APAC Customer Marketing Executive will report into the Head of Marketing for APAC and is responsible for elevating our approach to Customer Marketing, with the aim of driving strong customer relationships to achieve an uplift in lifetime customer value.
We are looking for an exceptional marketing professional and passionate advocate for customer-centric commercial marketing. The successful applicant will have expertise in customer marketing and a proven track-record of driving strong customer engagement, renewal and upsell rates within customer groups.
**The Marketing Executive will**:
- Support in defining and shaping the end-to-end customer marketing strategy for ICIS in APAC with a specific focus on driving lifetime customer value through strong customer relationships and engagement, renewal and upsell rates
- Ensure the regional customer marketing approach is underpinned by value creation for customers, contributing commercially to our growth drivers
- Work closely with the local customer account management team team to understand and support regional priorities
- Optimise execution across the customer life cycle and ensure delivery of activities to meet and exceed expectations
- Work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Marketing Strategy, Customer Insight and Analysis teams
- Contribute to the ICIS marketing high-performance culture by driving excellence across customer marketing implementation, adopting a growth mindset
- Measurement of customer marketing activities - demonstrating impact through data and meaningful insights, ensure all marketing activities are monitored and measured for their effectiveness. Implementation of learnings into future activities and plans.
- Understand the audience - competition, market size (segmentation) and opportunity
**Experience and skill sets**:
- Regional APAC B2B marketing experience
- Demonstrable experience in customer marketing that positively impacts engagement, customer growth and revenue contribution
- Strong commercial acumen and with a track record of delivering commercial success
- Proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
- Outstanding communicator and collaborator
- Excellent relationship building skills, able to collaborate within cross-functional teams
- Proven ability to be a growth-orientated mindset
- Comprehensive digital skillset underpinned by data literacy
- Practical experience of CRM and MAP systems such as Salesforce and Eloqua
- Excellent written skills with the ability to shape compelling marketing copy
- Creative flair and a curious, ambitious mindset
**About ICIS**:
ICIS is a trusted source of global commodity intelligence for the energy, chemical and fertilizer industry. We are a division of RELX, a FTSE 20 company with revenues of $10 billion in 2021 and an employee base of over 33,000 experts across 40 countries. ICIS helps businesses make strategic decisions, mitigate risk, improve productivity and capitalise on new opportunities. We make some of the world’s most important markets more trusted and predictable by providing data services, thought leadership and decision tools. As a result of our unmatched global presence, we can deliver targeted connected intelligence to influence thousands of decisions across supply chains every single day. We shape the world by connecting markets to optimise the world’s valuable resources. With a global team of more than 600 experts, ICIS has employees based in London, New York, Houston, Karlsruhe, Milan, Barcelona, Mumbai, Singapore, Guangzhou, Beijing, Shanghai, Dubai, Sao Paulo, Seoul, Tokyo and Perth.
**Benefits**:
- Flexible schedule
- Health insurance
Schedule:
- Monday to Friday
Work Location: In person
