
Marketing Manager Ap Self Care
3 days ago
The Marketing Manager AP Self Care Franchise is an important role within the Self-Care Franchise, a stronghold business and high-performing unit of Johnson & Johnson Consumer Health. This is a pivotal role at the intersection of local market strategy & global Need State strategy. This position will be based in Singapore reporting into the Franchise Marketing Director.
The Self Care strategic plan calls for significant growth in the Asia Pacific region. To accomplish this, we will focus on aggressively growing our business through deep consumer insights to expand our equities into science-based benefit territories, deepen our relevance with consumers through powerful IMC, expand our presence in markets, and developing innovative products.
The Marketing Manager will support the development of the Need State strategy and innovation in partnership with Marketing Director & the Global Franchise, take the lead on a number of NPD projects & work with the local markets to implement. This individual will serve on the Asia Pacific Need State Franchise Leadership Team (FLT) inputting into the development of the Need State/ Franchise strategic plan in line with the global strategy. Specifically, the Marketing Manager will
- Support & input into the 5 Year Need State Strategic Plan and growth model.
- Crystallize regional and local insight to influence global creative process, toolkits and innovation in order to drive strong relevance and growth.
- Support the strategic direction of the brand to ensure a holistic strategy for all markets within region.
- Partner w/ R&D & wider cross functional team to deliver significant number of new pipeline projects
- Key member of the Regional Need State Leadership Team, supporting the franchise marketing director to ensure all members have a deep understanding & alignment to Region Strategies, Tactics & KPIs.
- Represent & Reinforces Global Vision & Strategy for Brands within the Region both with cross functional partners and across markets.
- Develop close market partnerships ensuring regional and local alignment for in year and beyond year plans including: deployment and adoption of the global playbooks and visual identity for the brands and ensure a strong partnership with the global Content and Innovation leaders to ensure regional input is included in global design.
- Work closely with the markets as the conduit and lead for communications between global and local ensuring we maximize IMC execution by either leveraging Global assets and adapting or leveraging Global ideas and developing for local execution.
**Qualifications**
- A BA degree is required.
- Master in business or marketing specialization preferred.
- A min. of 6yrs of progressive experience in brand management setting a vision and executing in a similar integrated brand leadership role within a consumer packaged goods org., preferably with a breadth of functional and/or OTC industry experience is required.
- Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions, is required.
- Proven success in working with strategic agency partnerships to build long term brand health and business is required.
- Experience working across digital disciplines and growing brands in a digital environment (i.e., precision, social media, e-commerce, analytics, on-line) is required.
- Experience leading in a matrix environment and cross functional teams is required.
- Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required.
- Demonstrated financial acumen in making effective business decisions is required.
- Proven record in project management is required.
- Experience working in a global organization and collaborating with regional groups is preferred.
- Experience living/working in one market within the region is preferred.
- This role may require up to 25% international travel
Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health.
**Primary Location**
Singapore-Singapore-Singapore
- **Organization**
Johnson & Johnson Pte. Ltd. (8435)
**Job Function**
Marketing
**Requisition ID**
2206014402W
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