Senior Marketing Manager, Nicorette Deployment Ap

Description

Kenvue is currently recruiting for:
**Senior Marketing Manager, Nicorette Deployment AP***

This role will lead a cohesive approach to marketing deployment across the region and markets, embedding principles of science of brand growth, aligned to Global Growth brand plans.

This position reports into the Asia Pacific Regional Vice President for Self Care and is based at Singapore.

**Who We Are**

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours.

**What You Will Do**

The SR Marketing Manager, Nicorette Deployment AP is responsible for cascading globally aligned strategy and initiatives with limited shaping and transcreation and driving above market share growth through increased consumer penetration, leveraging global playbooks and toolkits. You will partner with Seed Market Strategy & Innovation Lead to share market insights, shape strategies, and influence asset creation for AP markets. As a Member of Global Growth Smoking Cessation team, there is a dotted line reporting into Regional Segment team.

Key Responsibilities***

**Leadership foundations**:

- Executing globally aligned strategy and priority workstreams in AP markets
- Ensuring strong collaboration & participation in Global Growth forum as per defined cadence.
- Responsible for effective cascade of Globally aligned strategy, comms, innovation to region at growth forums
- Responsible for inputs into 3 YR Op plan for non-priority markets in accordance to brand strategic plans
- Act as single point of contact /representative for non-priority markets to the Global Brand Development Team
- Provide consolidated consumer, HCP insights + needs to Global team for consideration
- ‘Red’ flag check with non-priority markets on key global initiatives (ie, regs, DE&I, legal, sustainability)

**Brand & connections excellence**:

- Ensure market /region compliance to globally aligned brand strategy, and positioning
- Rollout global comms, content, playbooks to markets/clusters in region, editing only for regional nuances as agreed with Global segment
- Ensure adoption & execution of SOBG principles across active markets
- Lead cascade of HCP & Influencers strategy, playbook and executional framework, including regional congress, contact & sampling strategy
- Executing within a framework for non-priority markets within a region, prioritize brand building activities as per globally cascaded 3 yr operating plan

**Innovation and portfolio excellence**:

- Rollout Globally aligned innovation, as per stage gate governance & market prioritization
- Ensure adoption of Portfolio Strategy, price, pack architecture, including any RGM, SPM regionally led actions
- Co-ordinate any Master text Artwork amends through Veraciti, adhering to global design guidelines
- Lead on Quality & compliance issues as they pertain to marketing, ensuring effective comms & mitigation plan with cross functional team
- Regulatory / Advocacy Orgs, manage impact of changes in guidelines, ie, product remediation / required changes
- Lead regional need state input for executive sales & operations planning, any supply chain opps/issues (ie, OOS, allocation management) & subsequent action plans

**Partnering & retail excellence**:

- Ensure rollout and adherence to created category strategy and shopper toolkits
- Drive key initiatives to meet perfect store metrics, with commercial capability team lead for region and segment

**In addition, you will**:

- Partners with supply and finance to ensure accurate supply projections and finance commitments.
- Analyse financial and share metrics to support execution of the global brand growth strategies
- Cascade the financial decisions made at the brand table to the clusters and / or markets
- Ensure compliance with marketing budget management across all cost lines as well as contingency management
- Consolidate total brand performance & insights for segment reviews, and external reporting.
- Works in partnership with the region and/or local market leadership teams to ensure connectivity to the need state/brand plans

**Qualifications**:
**What We Are Looking For**

Required Qualifications
- Bachelor’s degree in marketing, or related field; Masters degree a plus
- 7+ years of Progressive experience developing and executing