Head of Retail Development
1 week ago
Position Summary
Build a cohesive, high performing MX Retail Development organization to deliver best-in-class Samsung retail experience across partner and mall touch points;
Stays current with industry trends and monitors strengths and weaknesses of competition; explore new business opportunities
Role and Responsibilities
- Lead, develop and coach the Retail Development team to: (a) deliver a differentiated and delightful brand experience (b) embrace a customer-first mindset, openness to innovation and strengthen cross-functional collaboration (c) win in the market place (sales, market share, profitable growth)
- Responsible for planning brand presence expansion strategy and strengthening retail brand experience in malls and / or channel partners' in-store locations, including partner selection and real estate selection
- Develop and execute channel strategy for different retail formats (Samsung branded and partner stores) with ambition to maximise competiveness to gain consideration and conversion
- Responsible for the smooth planning and execution of all visual merchandising activations across all partner and mall channels, upholding the HQ/RHQ brand standards for Samsung
- Innovate POSM/ VM and Content plans to enhance engagement and synergise BTL activation with ATL
- Build retail GTM across all channels to support product launches, marketing campaigns and customer engagement programs
- Build and administer sales incentive programs as well as system enhancements to be competitive
- Build a Brand Advocacy Strategy with field force and brand ambassador teams. Focus on competence and setting up strong performance management and compensation structures to attract and retain.
- Develop and execute training plans to drive brand advocacy with secondary organisations (field force, brand ambassadors) and channel partner floor salesmen); champion new industry standards to drive education and conversion leveraging HQ materials/ tools and with localisation effort to support conversion
- Retail Development budget planning, allocation and management
- Retail Development analysis, data management, KPI management, retail audie and market intelligence
- Cross functional team collaboration to achieve synergistic and best outcomes with cohesive team spirit
- Partners with management and HR teams to create and executes organisation capability and coaching plans including succession planning to maximise overall team performance and create a motivating environment
Skills and Qualifications
- Degree in Business, Sales and Marketing
- Min 10 to 15 years of retail management, retail real estate, training in B2C space
- Intellectual curiosity, strategic thinking, challenger mindset and detail-oriented
- Good commercial sense and sharp business acumen
- Highly independent and self-driven but strong collaborator
- Excellent presentation and communication skills
- Retail, sales or marketing experience in a consumer technology business would be an advantage
LI-SEAO ; #LI-MidSenior
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