Retail Banking Marketing Manager

2 weeks ago

Singapore BANK OF CHINA LIMITED Full time

**Job responsibility**:
1. Develop marketing and promotion plans for retail banking products and services, including time deposits, CASA and wealth and be responsible for marketing communications across all publicity channels such as online banking, SMS, etc.

2. Manage retail banking marketing budget and work closely with product managers on strategic marketing campaigns.

3. Conduct market monitoring on competitor banks' promotions and strategise on tactical marketing campaigns with product managers.

4. Manage content for Facebook and WeChat accounts and prepare monthly marketing reports.

5. Follow up on marketing campaigns and perform post-campaign analysis.

6. Organise customer-facing events (e.g. for wealth and cross-border customers), assist in artwork conceptualisation, liaison with vendors on print and installation and other associated tasks.

7. Assist with the creative design, preparation, print, installation and upload of marketing collaterals such as branch TV screen digital posters, brochures, posters, etc.

8. Other tasks and duties as assigned.

**Requirement**:
1. Education：Degree and above in reputable university

2. Relevant Working Experience: 3 years and above

3. Competency： Communication and coordination skills

4. Language Proficiency: Strong relationship building and interpersonal skills, with good oral and

written communication skills in English and Mandarin so as to communicate with Chinese

speaking customers or organization.

5. Other requirements:

- Experience in financial services,business analysis,product development,financial management
- Enrich and manage data and translate insight into action.
- Ability to meet timelines, prioritize business needs and manage multiple projects

requirementssimultaneously
- Ownership of results and commitment to goals
- Highly independent and self-motivated, should be able to work with minimum supervision
- Fast learning ability and highly responsibility
- Strong analytical skills with an investigative mindset
- Broad and in-depth knowledge in Banking products, services and data
- Strong interpersonal skills, professionalism and teamwork awareness
- Detail-oriented with excellent organizational skills
- A proactive approach to tasks & responsibilities
- Proficient in Microsoft Office,especially Excel,Marco,etc

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