Essence Associate Project Director, Performance

**About MFG and Essence**

Media Futures Group, a collaboration between Essence and MediaCom is part of GroupM and is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

**About the role**

As an APAC Associate Project Director, you will be responsible for leading the project delivery of strategic central workstreams that impact the full campaign lifecycle for one of our largest clients. This will involve developing and overseeing an end-to-end process that starts with defining client business requirements before working with Media Futures Group (MFG) regional practices and teams to develop and roll-out key projects for performance / direct response campaigns.

Your role will require you to be hands on to scope and create project plans across a number of different workstreams, based on building and enhancing performance for our client. The role is high visibility across a number of practices and teams within MFG and will require key stakeholder management skills to ensure collaboration across APAC markets.

You will have significant experience in simplifying complex projects for delivery and managing the clear and timely communication of project status to stakeholders and clients. A very keen eye for detail and a natural communicator and collaborator, you will be driven to achieve project success and develop MFG’s capability across APAC.

**Reporting of the role**

This role reports to the **Senior Director of Operations - Central Projects.**

**Best things about the job**
- You will play a pivotal role in managing projects for one of the biggest global clients in WPP.
- You will experience working in a truly dynamic and rapidly changing media industry along with business thinking and broader client / account management
- You will get the opportunity to work with and influence leaders from various verticals to be able to make an impact and enhance ways of working and managing client media performance with innovation.
- Be part of a fun and challenging environment where individual aspirations can be fulfilled

**Measures of success**
**In three months**:

- You should have a fair understanding of media processes and systems at Essence.
- You will need to possess a detailed understanding of the central projects as a function and the role it plays in the organisation.
- You would have a good grasp on our technology enablers at both conceptual and operational level.
- You would know the key stakeholders across the APAC region and the Global Essence organisation.
- You will be able to create and manage information and reporting needs for leadership and clients.
- You will have a strong understanding of performance marketing and how this impacts campaign strategy and measurement.

**In six months**:

- You will start contributing in improving our delivery processes and bringing efficiencies
- You will be able to strengthen relationships with stakeholders and leverage those to get the required outputs and drive initiatives
- You will be able to own management information and reporting for a core projects
- You will be supporting the Brand Projects Leads with direct communication with Clients

**In twelve months**:

- You would’ve started to identify new opportunities for projects and driving enhancements to existing processes.
- You will be leading and managing campaign performance level project management activities independently
- You will be able to onboard and train new and existing staff on key project requirements and provide direction for day-to-day work needs.

**Some of the things we'd like you to do**

Supporting Team Functions
- Ensure consistency in the delivery of all central projects
- Support the Senior Operations Director to:

- Work with Product Leadership and Regional Practice Leads to develop clear scopes of work and commercial proposals for the central team
- Identify the key performance indicators for project success and measure the business impact to both the client and MFG..
- Work with Resource Management to develop resource strategies to optimise financial performance, to deliver work on time and to meet client expectations
- Support the VP of Activation and Performance Client Lead to:

- Managing the data tracking to internal and external stakeholders
- Coordination of the resources on projects for quarterly scoping
- Streamline the processes for analytics projects and improve workflow management
- Analyse the efficiencies between the Hub and local markets.
- Support the Planning team to:

- Project manage the beta testing within the internal and client teams
- Coordination of the various reporting trackers and ensure on t