Essence Head of Performance Analytics

2 weeks ago

Singapore Essence Full time

**About the role**:
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. Leading and supporting multi project, be involved in external reviews if needed, developing Essence new analytical tools.

**Some of the things we’d like you to do**:

- Support the leadership of the Analytics team
- Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement and test & learn plans
- Assist clients with objective setting for marketing plans
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Oversee junior members of the team in the delivery of their responsibilities, ensuring quality and that deadlines are met
- Oversee the creation of clear and robust campaign reporting with valuable and actionable insights
- Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered

**A bit about yourself**_:_**
- Degree from a top-tier university, minimum 2:1 or equivalent (preferably numerical)
- Proficiency with systems such as SQL, Social Analytics tools (Crimson Hexagon), Python, and ‘R’
- Expose to marketing campaign measurement (both Direct Response and Brand Awareness campaigns)
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
- Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills
- Ability to delegate effectively
- Established and professional communication, presentation, and motivational skills

**Joining Essence**:
Joining MFG as an Essence employee, you will be part of a data-driven global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. In addition to Google, EMEA based clients include BT and NBCUniversal. The agency is more than 2,000 people strong, manages over $3B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

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