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Digital Marketing Manager

3 weeks ago

Singapore MOVE&JOY PTE. LTD. Full time

**The Role**:
This position reports to the Founder and CEO and is a 6-month attachment providing a fast-track to a possible full-time role.

As our Digital Marketing Manager, you will be a key team member working closely with the CEO to plan and execute online growth strategies and marketing initiatives for MOVE&JOY.

Responsibilities include creating and managing MOVE&JOY in-app assets, website, social media pages and database marketing. The Digital Marketing Manager also ensures the maximisation of all marketing channels and liaises with media, partners and stakeholders to increase the brand awareness of our app.

The individual also monitors online reviews, customer feedback and responds according in our brand voice.

You will be tasked with the challenge of leading digital marketing and eventually assemble his or her own hyper-growth team.

**Digital Marketing**
- Define the right conversion-driving strategy, utilization of paid, earned, owned media channels and allocation of budget and resources to maximize results
- Develop and execute creative integrated marketing communication strategies and playbooks for signature IPs like CarFreeGame, Femmes First, SpokeWarriors to drive brand awareness, signups, user retention
- Create and manage events and campaign calendar
- Responsible for content management and oversees brand and events IP websites, social media profiles more.
- Lead in outreaching to different partners and digital platforms for branding and co-marketing opportunities
- Track and develop target prospects lists and manage all enquires
- Manage database marketing and customer feedback channels
- Monitor fast-changing industry and market developments to identify key audience and to evolve growth strategies
- Define the right conversion-driving strategy, utilization of paid media channels and allocation of budget and resources to maximize results
- Generate and optimise marketing plans to meet agreed KPIs, create best practices and benchmarks
- Proactively and reactively manage internal and external stakeholders, external partners, media and third party vendors
- Oversee interns and part-timers as direct supervisor

**Product Development & Management**
- Regular reviews with CEO to influence product development and roadmaps
- Analysis and tracking of competitor apps, new technologies and features
- Contribute ideas for new product features and oversee the integration and deployment of new technologies, tools and features

This job description is designed to convey some of the main elements of the named role. The tasks involved in the role are not limited to what is described above.

This role is under the Mid-Career Pathways Programme, a full-time attachment programme which supports mature mid-career individuals aged 40 and above, seeking to widen their professional networks and gain meaningful industry-relevant skills and experience.

**Duration of Attachment**:
6 months (Jun 2025 - Nov 2025)

**Requirements**:

- Degree or Diploma in Marketing Mass Communications, Creative Media Design, Digital marketing, Marketing, Advertising and relevant fields preferred
- Hands-on individual who’s passionate about digital marketing
- Results-driven agile thinker who is comfortable operating in a fast-paced and uncertain environment
- Experience with growing website traffic, social media metrics, app downloads will be an advantage
- Proficient in MS Word, Excel and PowerPoint and knowledge in Adobe Illustrator, Duda, CapCut, and podcasting software will be an advantage
- Knowledge in SEMrush, Google Analytics will be an advantage
- Creative, detail-oriented, proactive and result-oriented
- Able to work independently and meet deadlines
- Excellent communication skills, capable of actively engaging and collaborating with internal and external stakeholders at all levels
- Desire to learn and must be comfortable managing multiple projects

**Approved Training Allowance**:$3,200

This position is open for both mid-career individuals (mature and non-mature).

**Join Us If**

You want to be part of a fun, dynamic, creative team who are passionate about fitness, wellness, technology, sustainability and more.

You love to turn ideas into reality and you want to join a like-minded team who believes that we can make a difference to local communities and the world.

**About MOVE&JOY**

MOVE&JOY is Singapore’s leading community-powered navigation platform for active travel and micro mobility users. The app empowers users to enjoy safer, enjoyable and sustainable commuting through location-based services, 020 retail and lifestyle rewards.