Marketing Manager, Client Engagement

2 weeks ago

Singapore Bank of Singapore Full time

At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today

Bank of Singapore opens doors to new opportunities.

Start your career with Bank of Singapore as a
**Marketing Manager,**
**Global South Asia & Middle East**
**(Associate Director)** in the
**Client Engagement & Events Marketing** team

**Responsibilities**:

- Supporting the Bank's business in Global South Asia & Middle East and/or Southeast Asia, enabling bankers to achieve set objectives in terms of growing the client base and achieving NNM/ revenue targets
- Improving the client experience at all touch points including (a) print (b) marketing collaterals (c) in-person and online Client engagement events (d) general understanding of Bank's digital services platform (e) social media
- Providing a holistic brand experience
- Maintaining consistency in the key messages promoting the Bank's unique value proposition, its brand values and brand personality
- Building public awareness, positive brand perception and preference in the minds of our key stakeholders, especially our selected target segments
- Developing strategies and tactics to promote the Bank and drive qualified prospects to our events for bankers' follow-up
- Deploying successful marketing initiatives and owning their implementation from ideation & conceptualization to execution and post initiative analytics.
- Build strategic relationships and partner with key industry players, agencies and vendors

**Main Duties**:

- Conceptualise, Curate programme content and execute events for Southeast Asia markets.
- Internal & external communications support such as events invitation, speeches, pre/post event write-ups, post event surveys, etc.
- Internal events: Occasional/ad-hoc event support and social media content creation
- External events: Full responsibility for crafting events invitations, speeches, presentations, pre/post event write-ups, event survey and tracking event success etc
- Manage and be responsible for the marketing budget, allocate funds strategically.
- Measure and report ROI, gain insights and assess results against goals

**Qualifications**

**Requirements**:

- Diploma or degree in Marketing, communications, or related field
- Minimum 8 years of relevant experience preferably in banking or finance industry
- Demonstrate experience/ potential in marketing plus willingness to learn
- Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Solid knowledge of the various marketing disciplines of PR, branding, social media, event management and online marketing
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Excellent in communication and written skills
- MUST be team player with CAN DO and positive attitude

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