Senior Associate SEO Writer
2 weeks ago
Looking for opportunities to explore the platform side?
Are you interested in a career in content?
Are you passionate about various clients?
**Your new Employer: Asia's Largest Commerce Platform**:
Started in 2013, your new company started with 3 people and has now grown into an international team across 8 cities with **1,000+ employees**.
It has become **Asia’s biggest provider of omnichannel retail services **for online, offline-to-online, and cross-border commerce. It has reached a **customer base of 680 million people**.
It has since become one of **Facebook’s marketing partners** and is currently maintaining its presence across Asia.
**Your new Job: As The New Senior Associate SEO Writer**:
Your responsibilities are:
- Develop content across the marketing ecosystem to meet channel and/or campaign objectives
- Drive product awareness & increase customer engagement
- Receive & responding to feedback from data/insights.
- Research and understand customer buying behavior
- Create specifications & content that speaks to the platorm’s merchant personas.
- Create and i**mplement a content calendar** - blog, social media, etc.) to support the overall marketing strategy.
- Monitor performance of content across all marketing platforms on a weekly & monthly basis.
- Onboard and manage influencers for KOL engagement campaigns.
- Incorporate **SEO best practices **into writing, including integration of keywords and in-line links.
- **Translation of content (Mandarin to English, English to Mandarin)** regularly.
- Tracking and calculating content ROI.
- **Proactively manage website content**:
- **Facilitate translation and localisation of regional websites**:
- Work collaboratively with developers, product managers, business stakeholders and QA, designers, and other teams to produce and publish compelling content.
**What do we need from you?**:
- 4-5+ years experience in content
- Has a good understanding of how to create a strong user experience on O2O channels
- Understands SEO principles
- Able to do keyword research
- Can optimize content
- Experience working with **Google Analytics & or Salesforce**:
- Ability to communicate in **Mandarin**:
- Superior proofreading and copyediting skills
- Knowledge of **JIRA **and experience of working in an agile environment would be advantageous
**What would set you apart?**:
- Knowledge of basic** CSS, PHP HTML**,** and Javascript is a bonu**s
- Experience in working in B2B SaaS organization(s)
- The ability to tackle and create solutions to work issues
- Detail-oriented and accurate
- Enjoys problem-solving and being challenged
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