
Senior Writer
4 days ago
**Job Description**:
We are seeking a seasoned and passionate Senior Writer to join our Editorial team. The Senior Writer will play a key role in developing captivating and persuasive content that resonates with our target audience, enhances our brand presence and drives business growth.
**Responsibilities**:
- Manage and coordinate the effective planning and scheduling of content deliverables with internal and external stakeholders.
- Manage and create content for social media (identify/create visual assets, copywrite, schedule and post).
- Monitor emerging social media trends, topics, hashtags and new functions to improve and grow our brands’ social media presence.
- Review and edit content for clarity, consistency, grammar and adherence to brand guidelines.
- Liaise with social media influencers, videographers, photographers and external vendors as needed for campaigns or events.
- Utilise SEO best practices and analytics to optimise content for search engines and user engagement.
- Provide guidance and mentorship to junior writers, fostering a culture of creativity and excellence within the team.
- Ad-hoc duties as assigned
**Requirements**:
- Minimum 4 years of professional writing experience, preferably with a focus on F&B, lifestyle and/or wellness.
- Detail oriented with exceptional writing, editing and proofreading skills.
- Ability to think strategically, analyse data and translate complex ideas into simple and engaging narratives across different platforms.
- Excellent organisational skills and ability to manage multiple projects simultaneously, meeting tight deadlines
- Proficiency in using content management systems, SEO tools and other relevant software
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